If we look at the blast damage estimates of nuclear weapons, wikipedia says:
At 1 Kilotonne :
Urban areas completely levelled, 0.2 km
Destruction of most civilian buildings, at 0.6 km
Moderate damage to civilian buildings, at 1.7 km
At 1 Megatonne (1000 times the energy) :
Urban areas completely levelled, 2.4 km
Destruction of most civilian buildings, at 6.2 km
Moderate damage to civilian buildings, at 17 km
If this is correct, then you can see that equal damage is
only 10 more distant with the 1MT bomb, even though it is a massive 1000 times more energetic.
We can infer that the radius of destruction is proportional to Impact Energy ^ (1/3).
Comparing this with an asteroid:
A moderate sized asteroid might collide with the energy of 5MT. That would cause "destruction of most civilian buildings" upto 10km from it's point in impact.
If broken up into 1000 pieces, you would have 1000 small asteroids, each colliding with the energy of 5KT. Each one would cause "destruction of most civilian buildings" upto 1km from it's point in impact. A much smaller area, but there are ONE THOUSAND of them.
See pictures below for drawn-to-scale effect.
Red = Completely levelled
Orange = Destruction of most civilian buildings
Yellow = Moderate damage to civilian buildings