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Are Cadbury's Diary Milk on crack?

Ethros

Ethros

Vice Admiral
Admiral
Re: those Cadbury's Diary Milk adverts on at the moment. Sorry, but WHAT... THE... FRAK... ?! :wtf:

First off there were some airport trucks racing along to the sounds of that annoying Queen song-
http://www.youtube.com/watch?v=BX7dFmxqb60

And now they have a gorilla playing the drums-
http://www.youtube.com/watch?v=xV39DYNUWn0

Oh yeah, and they updated the airport one to have Bon Jovi playing now-
http://www.youtube.com/watch?v=whxcLp7PZ-w


Sorry but I just don't get it, :wtf: :wtf: :eek: :wtf:
What on earth has a gorilla playing the drums have to do with chocolate? Seriously?!?!
I just find that ad slightly disturbing to be honest.

Remember the most recent series of The Apprentice, and that task near the end where the had to make a TV ad for tissues. Alan Sugar was NOT impressed by the one which barely showed the product at all. I could just see him watching these ads saying "where's the bloody chocolate!?"

Frankly it could be advertising anything, any companies logo could just pop up at the end and it would makes the same amount of sense. Unless it was a company that trained apes to play the drums, that would be quite good.
But how do those make one want to buy some chocolate?


What's next for Cadbury's? er a horse playing tennis with an alien? A shark jacking up on heroin?
 
I don't know, but my 3 year old cousin loves the gorilla one, always asks me to put "the gunkey" on youtube when she here. And I believe it was voted one of the best ads last year. So they're doing something right to get their brand in peoples heads.
 
Ethros said:
Bob The Skutter said:
I believe it was voted one of the best ads last year.
Click to expand...
God. I don't know which is more sad, that people voted for this offal, or that they actually voted at all.
"Best TV ad"? Jesus wept
Click to expand...
Well idiots have to do something to fill all those online hours between making 40,000 friends on myspace, watching happy-slapping on youtube and installing spyware off dodgy sites.
 
I have no idea what Cadbury's advertising agency or any other are smoking.

Adverts seem to be bizarre to the point where you can't work out what they're trying to sell you, insulting to people without disposable income to spend on their product or ridiculously cheap (I SAID YA BUY ONE YA GET ONE FREE! TRUST ME! IT'S FREE FITTING!).
 
Well it may be awful but at least Safestyle UK make it damn clear what they're advertising. This however...

It's the sort of thing that would come out of the offices of Sugar Ape magazine
 
Ethros said:
Sorry but I just don't get it, :wtf: :wtf: :eek: :wtf:
What on earth has a gorilla playing the drums have to do with chocolate? Seriously?!?!
Click to expand...
Nothing, which is the point.
If they showed a chocalate bar and said 'MMmmm, Dairy Milk, please buy some.' its a passive experience for the viewer, we don't have to think.
A gorilla playing the drums that doesn't even have the product name at the end of the commerical forces the viewer to ask 'what was that all about?' and thus gets them thinking. This is more active on the part of the viewer and makes the product/advert get stuck in the head more easily. It stands out as different and creative in a sea of mid-program blandness.

It also gets the product free advertising when people post threads on the internet asking what the frak the company is thinking. Word of mouth of the internet is now one of the biggest ways a product can expand its customer base. You tube is believed to play a bigger result in better sales than television is.
 
Ethros said:
Well it may be awful but at least Safestyle UK make it damn clear what they're advertising. This however...

It's the sort of thing that would come out of the offices of Sugar Ape magazine
Click to expand...
Yeah, but now you're giving them free advertising by posting it on a forum and getting other people to watch, so again, it's working.
It's not that I disagree with you, they are weird, and they aren't at all clear on what they're selling, but they're obviously getting the brand in to peoples consciousness, which, for big brands at least, is all they need to do.
 
Zion Ravescene said:
Ethros said:
Hermiod said:
(I SAID YA BUY ONE YA GET ONE FREE! TRUST ME! IT'S FREE FITTING!).
Click to expand...
Haha, Safestyle UK. Now that's an advert and a half :lol:
Good because its so beyond awful
"CALL 0800 106 107 NOW! I SAID 106 107 NOW!!!!!!"
Click to expand...

Forget Safestyle UK, the true king of today's advertising is BARRY SCOTT!!! and his Cillit-BANG. God, he'll be missed.

To be honest, strange adverts have been with us for well over 10 years...
Click to expand...
BARRY'S GREAT! WHO NEEDS SUBTLETY?

:D

And I don't mind the Gorilla ad. I think it's funny.
 
That just made me think of Pissi Beer!-
http://www.youtube.com/watch?v=uFJnLRJmiJQ


Thing is I almost never watch TV ads anyway. If ads come on I'll always just flick over onto something else, esp when its Sky, put the music channels on or something.
And is its something I've recorded on Sky+ I always fast forward through 'em
 
ITL said:
Zion Ravescene said:
Ethros said:
Haha, Safestyle UK. Now that's an advert and a half :lol:
Good because its so beyond awful
"CALL 0800 106 107 NOW! I SAID 106 107 NOW!!!!!!"
Click to expand...

Forget Safestyle UK, the true king of today's advertising is BARRY SCOTT!!! and his Cillit-BANG. God, he'll be missed.

To be honest, strange adverts have been with us for well over 10 years...
Click to expand...
BARRY'S GREAT! WHO NEEDS SUBTLETY?

:D

And I don't mind the Gorilla ad. I think it's funny.
Click to expand...

BANG!
 
I'm an american have never seen these ads but there funny,the wall behind the gorilla is the same color as the chocolate bar ,a little subliminal. Dairy milks are crack,now I want one,we only have the big ones here.
 
Ethros said:
Re: those Cadbury's Diary Milk adverts on at the moment. Sorry, but WHAT... THE... FRAK... ?! :wtf:
Click to expand...

Well, you remember the advert AND what the product is AND started a thread about it, so it's obviously doing something right. ;)

I haven't seen the exact brief Fallon got, but I believe it was along the lines of emphasising the idea of Dairy Milk being something familiar and yet something to still look forward to & something to enjoy the experience of. The ads pretty much meet the brief.
 
They should change the spelling to "Diary Milk" too, just to confuse people. "You can milk a diary?" Would be an excellent marketing strategy.

Ethros said:
Remember the most recent series of The Apprentice, and that task near the end where the had to make a TV ad for tissues. Alan Sugar was NOT impressed by the one which barely showed the product at all. I could just see him watching these ads saying "where's the bloody chocolate!?"
Click to expand...

Raef should have won.
 
Damn you all, I should never have read this thread... now I want a Caramilk bar! :(
 
Wow, those are...really long. Commercials in the good ol' US of A are only about 30 seconds, so if they suck at least they're over quickly.

These remind me of the "Mister Plow" episode of The Simpsons. Homer has a commercial made for his snowplow service and it turns out bizarre and surreal.

LISA: Dad, was that your commercial?
HOMER: I don't know!
 
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