I think transformers and Bay are a bad example for you guys to use. They are ridiculously bad movies. Outside of 14 year olds I haven't heard too much glowing praise. I think it's just a train wreck, and we continually get duped by decent trailers, and hope against all odds that it will finally be good, that Michael Bay will stop trying to be funny, and will write intelligent dialogue.
The main thing is people confuse box office numbers with quality far too often. Nobody is going to see an oscar worthy film when they go to Transformers. They are hoping for nostalgia, and bad ass robots fighting. I could make a transformers movie and make it a $billion franchise. You'd have to be a complete retard to not make money with that IP.
So yes, you can certainly make a $billion and shit on a franchise. Abrams shit on Trek and made a ton of money. Lucas continually shit on his own original trilogy and made gobs of money. It's not the same as people like m night shamalamalam and Avatar, but it's still not giving a fuck about the source material.
The main thing is people confuse box office numbers with quality far too often. Nobody is going to see an oscar worthy film when they go to Transformers. They are hoping for nostalgia, and bad ass robots fighting. I could make a transformers movie and make it a $billion franchise. You'd have to be a complete retard to not make money with that IP.
So yes, you can certainly make a $billion and shit on a franchise. Abrams shit on Trek and made a ton of money. Lucas continually shit on his own original trilogy and made gobs of money. It's not the same as people like m night shamalamalam and Avatar, but it's still not giving a fuck about the source material.