In other words, why compare it to Smallville, if the better and more obvious comparison is to Batman Begins?
As always, it's important to read carefully and pay attention to the difference between what an official source actually says and what a reporter talking about it says. We have no quotes from any network official or producer stating that they intend this show to resemble Smallville in any way. All we have is the reporter from the original article saying, "Think Smallville, but...." So that's just the reporter's spin, and we can't assume it reflects the creators' intentions.
Good point.