First they hired Aussie Eric Bana as the villain, then popular British Comedic Actor Simon Pegg as Scotty. Now word is that New Zealander Karl Urban may play McCoy. This seems to me to be a deliberate attempt at garnering international interest in this film -- which would be a very smart Idea.
Most American films make 1/3 of their box office total in the U.S., and 2/3 of the money from the overseas box office. Traditionally, Star Trek films have been the reverse of that -- they make about 2/3 of their total ticket sales in the U.S. and 1/3 internationally.
By hiring a popular British actor (Pegg), they will get more attention from the U.K. and Europe. By hiring Karl Urban and Eric Bana, they will automatically get more people into the theaters in Australia. Abrams said he was trying to cultivate a whole new Star Trek fanbase. The overseas market is a very large market to tap into if you want new fans...this is a market that the last three Trek Movies ignored somewhat.
I heard that if a film has European Locations and some European co-stars, it will do better in Europe than otherwise (e.g. 'The Bourne Ultimatum'). The producers of 'Bourne' deliberately used Europe as a backdrop knowing it would help attract the European audience. I doubt there will be any European locations in ST:XI
(except for Iceland doubling as an alien planet or two), but the international cast should help greatly with the overseas box office.
Most American films make 1/3 of their box office total in the U.S., and 2/3 of the money from the overseas box office. Traditionally, Star Trek films have been the reverse of that -- they make about 2/3 of their total ticket sales in the U.S. and 1/3 internationally.
By hiring a popular British actor (Pegg), they will get more attention from the U.K. and Europe. By hiring Karl Urban and Eric Bana, they will automatically get more people into the theaters in Australia. Abrams said he was trying to cultivate a whole new Star Trek fanbase. The overseas market is a very large market to tap into if you want new fans...this is a market that the last three Trek Movies ignored somewhat.
I heard that if a film has European Locations and some European co-stars, it will do better in Europe than otherwise (e.g. 'The Bourne Ultimatum'). The producers of 'Bourne' deliberately used Europe as a backdrop knowing it would help attract the European audience. I doubt there will be any European locations in ST:XI
