cardinal biggles said:
Those must have been good days, back when a movie would open in June and still be playing in August.
ST:TMP opened in Sydney in December of 1979, but only in the CBD (and perhaps a few regional suburban cinemas). It ran to near-capacity crowds for most of the six weeks of our schools' summer vacation. By the May school holidays, it had moved to a number of suburban cinemas, but was still running in the CBD, IIRC. By the August school holidays, it had moved to some country cinemas for short runs, and it popped up again for some single screenings in suburban civic centre-style halls which were converted to cinemas for school holidays.
ST II had a very similar staggered run, across many months. Film distributors could get by with very few prints of a film for coverage (ie. one or two per state to start off with) and they even recycled advertising posters and banners! Cinemas weren't usually supposed to keep (or sell) daybills etc, and these were returned with the print reels.
The concept of a film opening in 20 or so cineplexes across a city in the "good ol' days" was quite... alien. If you wanted to "own" a movie, you could usually get a very abridged version on a single Super 8 film reel. TMP was available on Super 8 as either the long pre-release presentation film or a set of three abridged reels.