WAR DOGS was a black comedy about gun runners in Iraq. I don't know about TV advertising, but I saw the trailer in the theaters every time I've gone to the movies lately. It ran before STAR TREK BEYOND and SUICIDE SQUAD.
2016 Has Been A Tough Year For Studio Movies
- Thread starter M.A.C.O.
- Start date
WAR DOGS was a black comedy about gun runners in Iraq. I don't know about TV advertising, but I saw the trailer in the theaters every time I've gone to the movies lately. It ran before STAR TREK BEYOND and SUICIDE SQUAD.
My bad. With my question, it was meant to highlight that for the kind of movie War Dogs is, it needed to be marketed better. If people don't know what they're watching, they won't go see it. Like American Ultra last year.
Disney has reached a milestone. Finding Dory just crossed the 1 billion dollar threshold. That's 3 in a row this year so far.
1. Captain America Civil War: $1,153,293,700
2. Zootopia: $1,023,615,211
3. Finding Dory: $1,001,695,754 - 4 months on and Disney just kept this film in theaters.
4. The Jungle Book: $966,236,024
5. Batman v Superman: $873,260,194
6. The Secret life of Pets: $849,207,423 - Like Finding Dory, Universal just kept this film in theaters and it's been climbing it's way higher ever since. 4 months and counting. Probably to recoup some of the money they lost with Warcraft.
7. Deadpool: $782,612,155
8. Suicide Squad: $742,147,564 *Still in theaters
9. The Mermaid: $553,810,228
10. X-Men Apocalypse: $543,630,372
Next bread winners for sure are Dr Strange, Rogue One, and Fantastic Beasts. X-Men an Mermaid will be kicked out the top 10 for sure. SS and Deadpool might hang on, but I doubt it.
1. Captain America Civil War: $1,153,293,700
2. Zootopia: $1,023,615,211
3. Finding Dory: $1,001,695,754 - 4 months on and Disney just kept this film in theaters.
4. The Jungle Book: $966,236,024
5. Batman v Superman: $873,260,194
6. The Secret life of Pets: $849,207,423 - Like Finding Dory, Universal just kept this film in theaters and it's been climbing it's way higher ever since. 4 months and counting. Probably to recoup some of the money they lost with Warcraft.
7. Deadpool: $782,612,155
8. Suicide Squad: $742,147,564 *Still in theaters
9. The Mermaid: $553,810,228
10. X-Men Apocalypse: $543,630,372
Next bread winners for sure are Dr Strange, Rogue One, and Fantastic Beasts. X-Men an Mermaid will be kicked out the top 10 for sure. SS and Deadpool might hang on, but I doubt it.
And how it was promoted was completely about-face to the actual content. Which is standard for any film that doesn't quite "tick the boxes"
Admittedly it is a tricky film to define - it's not a comedy, it's not a full drama, it is a drama with comedic elements. about a dark subject.
So, from the trailers, I recall them playing it up as a jaunty comedy based on "a unbelievable true story" from the dude who did those Hangover films. Which it certainly wasn't.
Hugo - it was OK, nothing special
I think the ads made it fairly clear what it was, people probably just didn't want to see it.
What's everybody's take on The Magnificent Seven? 133 million worldwide in two and a half weeks on a 90 million budget. I'd say it's okay, not fantastic, but no failure either.
Just for the sake of clarity, 6 months is the typical length of a movie's theatrical run. While an underperformer may get pushed aside, if the theater sees the audience holding steady, they won't be inclined to yank it too quickly.
Not around here.