It's a very strong word.
In English, that depends a lot on the context. For example:
{Danny Vermin demonstrates at 1:32}
See? No big.

BritishSeaPower said:Why did Christopher Nolan go out of his way to say he disagreed with the ending of Man of Steel?
You'd think he'd self-flagellate for the sins of The Dark Knight Rises first, it's true.
(Love that band, BTW.

teacake said:I'm scared to death I will never love again.
Are you saying you've... got a bad feeling about this?