The shortage comes as a result of Disney underestimating the demand for Frozen toys, after its last few films, Brave, Tangled and The Princess and the Frog, failed to make much of a dent at the box office. Frozen, for whatever reason, does not have the same problem, and stores are struggling to keep up with the demand.
But wait there's more! To what lengths are desperate parents going to get the Frozen toys their children covet so highly? Maternity-wear designer Rosie Pope tells the Post that a friend of hers—who works at Disney even—paid $1,200 for an Elsa doll on eBay, after promising her daughter a Frozen-themed birthday party. Shannon Russo-Pollack says she went to 42 stores while at Walt Disney World, looking for an Elsa dress. Russo-Pollack's husband eventually resorted to Amazon, where he dropped $830 on Frozen merch.
Donna Ladd told the Post that she got lucky and found an Olaf toy while on a trip to Italy, but that her son isn't allowed to leave the house with it for fear that other crazed mothers will steal it. "Anywhere I was, at the Met, at the supermarket, all the mothers were going crazy screaming, 'Oh my God, I can’t believe you got it!'" she told the paper. "They were asking me if they could borrow the doll for a few days ... I feel like I had a bag no one else could get." Some mothers are even pulling the my-kid-is-sick card:
"People have gotten into physical fights in the morning," says one Disney Store employee, who asked not to be named.