You keep saying this but haven't explained why? Do we want to go back to the "good old days" where very few get the opportunity to interact with various creators in an environment that is only right for the simplest of interaction?
I don't know Bob Orci, I've never conversed with him online or in the real world. But as a fan, he has every right to converse online with other fans and too call out fans who think Star Trek is some type of life and death struggle and that he is desecrating The World According to Gene.
I really don't care if Bob Orci tells me or someone else to go "fuck off". Life's too short.
Firstly. He isn't "a fan". He's a fan
who works on an official product. This makes him
more than just a fan, it makes him a professional individual whose actions, whether necessarily justified by others' actions or words, still nonetheless reflect on the company he works for. We live in a world where people get sacked for bad taste jokes on their Facebook, so if that's considered unprofessional - enough to sack people - then I think saying "fuck you" to "shitty little fans", whatever his justification (which as far as I can tell is just people saying - strongly perhaps but still just saying - that they don't like his work: something he should be used to anyway), is also unprofessional. He might not need sacking but it isn't something a person actively engaged in the making of a product should do. That is, of course, just my opinion.
Secondly. What is the point of "fan interaction" on forums like that one or this one? It is quite clear to me that they don't listen to fandom, or at least that they don't listen to that part of fandom. Nor
should they: their work should be informed by
what they want to make, as it clearly has been. As I have repeatedly said, going on these fan forums just leaves you open to making this kind of possible PR blunder, and one day he's going to say "fuck you" to a fan, that fan
is going to care (whether you do or not is irrelevant: everyone's different and some people do really dislike some of the implications behind this sort of thing) and it
is going to cost him his job, or at least cause a major shitstorm. Better to avoid the possibility of this in it's entirety. It won't affect his work, it will decrease his exposure to all those "shitty little fans" he doesn't like very much (and who don't like him), and it'll save a possible PR nightmare in future.
Those are the "why's". And between you and me, this entire argument is getting too circular for my liking, so I'm leaving it at that. If you still don't get my point, I can't explain it better.