I call fake on that. The spelling seems to be intentionally bad. And the "Obviously a Parody" comment below the title of the twitter page.
(Reposting my comments on this from TNZ) I've never seen the show, but after the reaction to it here and on the rest of the internets, I had to check it out on YouTube and read the Yelp and Facebook drama. God, what a train wreck. It's amazing that this insane couple is still in business at all between verbally and physically assaulting customers, making terrible tasting or uncooked to the point of being dangerous food, stealing their servers tips, their inability to take any criticism or disagreement, and their extremely high turnover rate due to mistreating their employees. The negative reviews, which are only going to get worse now that the show's aired, will hopefully put the final nail in the coffin. Normally I wouldn't root for a small business to fail, especially not a restaurant since they fail so often as it is, but this couple has no business being anyone's bosses or dealing with customers. The wife seems to have some talent at baking cakes and pastries and putting them in a pleasing display, so maybe she should try working for someone else's bakery and learning to take criticism a bit, but she just seems too far gone and arrogant to adapt. And the husband (Mr. "You're not gangster, I am gangster!") should just stay away from dealing with the public altogether before he beats someone up or worse.
Actually, it was later revealed online that she doesn't bake those cakes herself and that she told Gordon Ramsay she did because as a non-American he wouldn't understand the fine American tradition of reselling things.
Much was said earlier in this thread about how American TV overemphasizes the spectacle of grumpy, angry, horrible Gordon Ramsay compared to the BBC, which is very true. But according to Katy Cipriano's reddit, after her interview he tipped her $20 and offered to pay for her cab ride home, as small gestures to make sure she would be alright. That's a pretty class act. I also recall another American reality competition show where one of the contestants tried to man up and challenge Ramsay to a fight in front of the other competitors. He seemed to have confused American perception of Ramsay with the real deal. The first clue? The competitors were just absolutely confuzzled about the guy and tried to intervene on Ramsay's behalf out of respect. Yet another big clue that the American persona doesn't quite match the reality that he's, y'know, a human being.
Now they have gone to a public relations firm and are holding a job fair to hire 30 people... god help anyone if they choose to work there...
To be fair, he's usually pretty decent with the staff. It tends to be the managers and head cooks that he blows up on.
I think he really cares about the quality of the food, the customers and the staff and yeah, he turns it all up a bit for the cameras but I like to believe he's a class act and a decent guy, at least that's the impression I always got from him in interviews and behind the scene stuff.