In reality the company exploited the fandom of its salespeople by paying absolute minimum wage (maybe enough to get by for an early 20s college dropout but nowhere near enough later on to live well or support a family), demanding long working hours and additional effort such as organizing events and such but you got to be at the centre, right?![]()
My computers use started with a commodore (that I never used), then went to PC's (hate that term because Macs are absolutely PC's). In 1992 I moved in with someone who used Macs, so I started using theirs at home, with my windows based machine also at home and at work. By the year 2000. I never wanted to use a windows based PC ever again (though we still got them, my boyfriend programs and does computer repairs, so he always has both windows and Mac based machines), still hate using my windows based machine at work. But until I get to a position that's salary I don't get a say in the operating system I get.After about five computers over the years, the only Apple products I've used are iPods. I have relatives that are Apple Cultists, but I'm too set in my cynical PC ways to change.![]()
I don't know that it's a "cult," but buying Apple products is, for some people, a "lifestyle"
In reality the company exploited the fandom of its salespeople by paying absolute minimum wage (maybe enough to get by for an early 20s college dropout but nowhere near enough later on to live well or support a family), demanding long working hours and additional effort such as organizing events and such but you got to be at the centre, right?![]()
Yeah because the average yearly income of $25,000 grand for general sales person is what a minimum wage employee earns.
Apple pay is better then most major electronics or computer company.
But understand this retail isn't a place, nor has it been for a long time to make a good living.
All industries have people who make little to those who make a lot.
Do you complain that Exxon doesn't pay its cashiers enough when you buy gas at their stations? A company which has a had a much longer history of being one of the most profitable companies on earth, Apple is fairly new to that.
After all how much should sales staff actually earn? And is it that specific person that is bringing in the sales, or our the products selling themselves.
For example in one of the persons who is interviewed by the NY Times, talks about having sales of half a million over three months and feels that his $11.25 an hour doesn't reflect what he brings to the company.
As a cashier (when I was younger) at a gas station I did typically 10,000 to 18,000 in fuel sales each day. Easily bringing in more sales then the apple employee. Yet besides helping a few clueless customers, the gas really sold itself.
Now if I go to Fries Electronics, and a sales person gets me to consider or purchase something out of their vast possible selection (tens of thousands of different pieces of electronic equipment) that have a good chance of getting me to purchase something I didn't come in for.
How many people going into an apple store are going in already aware, informed and knowing what items they sale and what they are interested in?
Is simply helping someone who already knows what they want 10%, 20%, 30%, 40%, 50%, 60%, 70%, ect, ect of their sales?
Because just being busy doesn't mean you should earn a lot. In fact just being busy is often the realm of lower paid jobs. Now bringing in particular skill sets, that aren't common is what should bring in higher revenue.
While that certainly would include some sales personal, it certainly wouldn't be all sales clerks.
What Apple has done successfully is take what is essentially commodity technology (music players, computers, etc.) and turn them into fashion statements and status symbols. It's what they do better than basically any other technology company: they've made a distinctive brand and convinced people that they need it.
That's why Apple is so damn successful.. they've managed to excite their customers.
Their products are good.. no question but they have managed to form almost a mythology around their products where people are camping in front of the stores just so they can be amongst the first to get the new i and be able to brag about it (which in reality is all there is to it.. being the centre somewhere just because you have the latest i product before anyone else in your circle of friends/colleagues/family).
What i meant is that such companies willingly exploit their workers by demading additional duties and getting away with it by either sugarcoating it (in my example they could buy miniatures by weight which was a huge saving and cost the company pennies) or justifying it with the glamor of working for THE company. For many this is enough.. to have that logo on their shirt and have the accesscard with the company stamp on it.
Any other, less glamorous, company couldn't afford such a stance or their employers would leave even faster (or when word gets around would only receive applications of the really desperate and many times not so well suited). Apple doesn't have that problem.. their products are selling like hot cakes and there's endless hordes of fanboys.
Yeah when I was like 11. I reserved a copy of Pokemon Gold. But I'm an adult now.In fact I beat every one here at some point in their life has purchased something on its first day of sale. Or waited in line for something that if they waited a day or a few days that they wouldn't have had to wait to get.
What Apple has done successfully is take what is essentially commodity technology (music players, computers, etc.) and turn them into fashion statements and status symbols. It's what they do better than basically any other technology company: they've made a distinctive brand and convinced people that they need it.
And the products are durable and they work. With out those two things, I think Apple's fortunes would've soured long ago.![]()
SNIP
And, yet, millions of people disagree with you.Their MP3 players are great, but forget the iPhone (it's alright, but Galaxy S-series for me) and forget their computers. Aside from their displays, they just aren't worth the price of entry.
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