Fine-Crafted Artisianal Trekkers

[Trekker4747]

Apparently naming somehing "Artisinal" is the new food buzz-word in marketing products and I seriously doubt there's any benchmark or process by which something is officially "artisinal" it's just a marketing word.

So how about you? How do you feel about Artisinal foods? Does the word envoke in you a finner, higher-quality, food?

 

[ManOnTheWave]

Feel free to picture in your head the artisans hard at work on their craft in the bowels of a fucking factory putting shitty little frozen pizzas in a box. Hope the one with that weird looking sore on his hand wears gloves today.

 

[Hound of UIster]

Sounds like food made for hipsters.

 

[Robert Maxwell]

Sounds like food made for hipsters.

That reminds me of a joke.

How did the hipster burn his mouth?

He ate his food before it was cool.

 

[Deranged Nasat]

Does it matter how my food is crafted? I'm going to eat it, not display it around the house as a trigger for conversation. I'm not going to build elaborate, deeply symbolic sculptures out of it and take photos.

Also, is this another of those things that everyone else seems to settle quietly and comfortably into knowing about, leaving me lonely and uninformed? I'm terrible at noticing these sort of developments. It's like an invasion by pod people; slowly, quietly, everyone around me is altered without my knowing, brought into awareness of trends and patterns and memes that pass me by. It's uncanny.

 

[Avon]

is this some weird usa shit? because they seem to have fun redefining foods

 

[iguana_tonante]

Does it matter how my food is crafted?

Holy fuck, of course it is. The difference between a traditional, local, "artisanal" preparation and a processed, industrialized, corporate-sponsored production is usually staggering. If you don't believe me, try a McDonald's ice cream, and then try a "gelato artigianale". Or have a slice of prr-processed bologna, and then have one of "mortadella artigianale bolognese". It's like stepping from a black-and-white cartoon to Avatar's Pandora.

I seriously doubt there's any benchmark or process by which something is officially "artisinal" it's just a marketing word.

Maybe in the US. In Europe, there are quite a few trademarks for "artisanal" food to protect both the producer and the customer (Protected Designation of Origin - PDO, Protected Geographical Indication - PGI, and Traditional Speciality Guaranteed, TSG).

 

[Locutus of Bored]

I seriously doubt there's any benchmark or process by which something is officially "artisinal" it's just a marketing word.

Maybe in the US. In Europe, there are quite a few trademarks for "artisanal" food to protect both the producer and the customer (Protected Designation of Origin - PDO, Protected Geographical Indication - PGI, and Traditional Speciality Guaranteed, TSG).

Here it's just become the newest hip term to associate with your product that doesn't actually have to mean anything as the standards for its usage aren't regulated, similar to "free-range," "all natural/100% natural", "hormone free", etc.

Domino's Pizza slapped the "Artisan" label on several varieties of their shitty pizza and launched an ad campaign that you can't add or substitute toppings because, you know, it's art, and they don't want you dumb commoners messing up their greasy masterpiece with your poor man's pepperoni or sausage.

 

[Amaris]

I'm going to make chicken BLT salads in the same room that I'm watching "Fiddler on the Roof", and then I'm going to sell them as Kosher. No, wait: Organic Kosher. No, no, wait! Organic, Free Range Kosher.