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"John Carter of Mars" Moving Ahead!

Apparently, the marketing folks at Disney think people don't wanna see movies with "mars" in the title after Mars Needs Moms flopped.

The director says it's because John Carter doesn't "earn" the "of Mars" moniker until the end of the movie, but that sounds like bs to me.

Sad and believable that marketers would reduce peoples' reactions to such simplicity. Well, I'm going anyway.

This sounds like a case of marketers who haven't thought through the product they're selling. If nobody wants to see some dumb movie about Mars, why are they making this movie in the first place?
 
Apparently, the marketing folks at Disney think people don't wanna see movies with "mars" in the title after Mars Needs Moms flopped.

The director says it's because John Carter doesn't "earn" the "of Mars" moniker until the end of the movie, but that sounds like bs to me.
This sounds like a case of marketers who haven't thought through the product they're selling. If nobody wants to see some dumb movie about Mars, why are they making this movie in the first place?
Well, the movie was already in production by that point. It was the same with "Tangled", which was originally going to be called "Rapunzel". After "The Princess & the Frog" didn't do so well, Disney decided moviegoers didn't like girly fairy tale musicals and changed the title and tried their best to emphasize the male characters and keep any musical numbers out of the trailers.

Have you noticed how none of the trailers or posters for JC mention the word "Mars"?

Sometimes, it's hard to believe how stupid movie execs are.
 
The last one I saw has Carter saying something like "I'm on Mars". Also there seems to be some villains who are threatening Earth.
 
I read this a few years back as an adult and it was enjoyable enough, but not something I was dying to see made into a movie. Then I heard Pixar was doing it and I was like, "ok, could be pretty good" and then I heard it was live-action instead of CGI and my interest went to zero. Like, absolute zero, no molecular motion of interest what-so-ever.

I watched the first trailer to try to re-kindle my interest and still nothing. And there's a Blu-ray display in Target that shows scenes from the Prince of Persia movie and every time I see it I think it's the John Carter footage, it made so little of an impression on me.


How could Pixar have missed the mark so badly? Were the Cars movies indicators that they'd lost their way?
 
From what I've heard the movie itself is pretty good. It's just the marketing that sucks. I've already saved it on Netflix, sight (and reviews) unseen. :D

You're not going to see the movie in theaters? If this movie flops, it will be your fault. :p

I see maybe two movies in the theater per year, but I haven't yet managed to bring Hollywood to its knees! :rommie:

I did. i got no results

Strange. Are you logged into your account? You should get the green SAVE button in lieu of the red ADD button.

Also, have you set your account for DVDs? If you're on streaming, who the frak knows what's available or when (which is why I went for DVDs during the Big Split).

The last news I heard, Starz (which handles Sony and Disney video) has not renewed its streaming contract with Netflix. (In general, Hollywood takes a dim view of how Netflix is giving people cheap access to their product, and Starz/Sony/Disney has been among the most obstinate.)

This report is from Jan, so "next month" is this month.

In the immediate future, movies from Disney and Sony Pictures are supposed to disappear next month. Netflix obtained those films via a deal with Starz, the premium cable-TV service, but the contract was not renewed. This will diminish an already slim selection of movies in Netflix's streaming library but to judge how that impacts of the loss we'll have to wait until the company's second-quarter report.
 
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How could Pixar have missed the mark so badly? Were the Cars movies indicators that they'd lost their way?
It's not really a Pixar movie. The director is a Pixar guy, but other than that, this is a regular Disney live action production. (Just like Prince of Persia ;) )

Still, having the writer/director of Finding Nemo and Wall-E at the helm gives me much more confidence in this movie than its marketing campaign does.
 
Still, having the writer/director of Finding Nemo and Wall-E at the helm gives me much more confidence in this movie than its marketing campaign does.

A movie can be the greatest thing in the world, but it will still flop if the marketing is bad.
 
^ Of course. As I said before, I do think it might flop. Personally though, I'm still looking forward to seeing it.
 
I love how ERB Inc. is complaining about the "risque" nature of Dynamite's material. Have they not read their founding father's books? :rommie:

Other than that, it does seem like a clear-cut case of trademark infringement, though.
 
I love how ERB Inc. is complaining about the "risque" nature of Dynamite's material. Have they not read their founding father's books? :rommie:

Other than that, it does seem like a clear-cut case of trademark infringement, though.

Read, or seen quite a number of the covers they've been sold with.
 
I love how ERB Inc. is complaining about the "risque" nature of Dynamite's material. Have they not read their founding father's books? :rommie:

Other than that, it does seem like a clear-cut case of trademark infringement, though.
The Betty Boop case that was decided last year -- Fleischer Studios sued a manufacturer that was creating Betty Boop merchandise based on the public domain cartoons on the grounds that they were violating the Betty Boop trademark -- would have some application here as the court held that trademark doesn't trump copyright because if it did then nothing would ever enter the public domain.

Dynamite can also argue trademark abandonment because ERB didn't sue to stop production or release of the Asylum adaptation of A Princess of Mars.
 
The Dynamite material has been great!!
Boo on the ERB estate, it's public domain, isn't that what the article said? What Standing do they have if it's in the public domain?
 
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