I for one see no need to redo classic scifi.
Then why did they make the 2009 movie at all?
That's been my feeling for the last few years. Needing to reinvent the franchise doesn't mean they had to go back to the basics, it just means they needed a change of franchise leadership.
Sales of previous IDW comics show that "the more devoted fans who have watched and loved TOS" you mention didn't care enough for IDW's previous TOS, TNG or DS9 comics either.The potential readership of these comics are probably the more devoted fans who have watched and loved TOS and probably don't care for this repackaging.
What did sell extremely well for IDW were any comics related to the JJ Abrams-directed movie: "Countdown", "Spock Reflections", "Nero", and the film's adaptation in comic form. IIRC, IDW said the new comic tie-ins to the movie would be a mix of "what if"-type retellings of TOS and new material. Sales will inform them of which direction is best worth pursuing.
I think what made those earlier comics good was 1) Some of them helped ST09 make sense and 2) They had better writing at the beginning. The later comics suffered from poor writership and little content. I loved the NF comic especially because I think Peter David is both a good Trek and comic writer.