http://www.stuff.co.nz/technology/digital-living/5045907/But-how-shall-I-address-you
This will not end well.
So long dot.com. The easy way to consult the Internet will soon be via "dot.anything".
In a worldwide Internet revolution to be announced next month, web addresses will expand beyond dot.com, with governments, businesses and entrepreneurs expected to rush to apply for signature domain names.
The move will reduce confusion and cut reliance on search engines like Google, Australian expert Adrian Kinderis says.
"Ultimately, this will be a new way we use the Internet," said Mr Kinderis, CEO of the domain name registry services provider AusRegistry International.
"Rather than a dot.com boom, it's now a dot.anything boom."
The so-called Top-Level Domain program will be ratified by ICANN (Internet Corporation for Assigned Names and Numbers) in Singapore on June 20, followed by a four-month global communication campaign.
After that will come a 60-day window to apply for a Top-Level Domain name, which will come at a cost of $US185,000 to discourage frivolous applications.
The first Top-Level Domain names will most likely come into effect by the middle of next year.
Trademark holders will be protected when applying for a domain name, while no one will be allowed to apply for a city name, such as .Melbourne, without written approval from the relevant government.
A problem will occur when there is more than one city with the same name.
The government of Melbourne, Florida, in the United States, could potentially be pitted against the Australian federal government for ownership of the domain name.
"Search engines have come around to sort out this clutter of everything that's in this big bucket called dot.com," he said, adding that dot.com would still be relevant.
Under the new system, users will be brought straight to their destination without having to use a search engine.
"Imagine bypassing Google because you knew you could go to 'restaurants.sydney' or 'bars.sydney' and find every restaurant and bar listed on those sites.
This will not end well.