^ Well, actually, Amazon would almost certainly set much lower prices, but not for the reasons you think. Before the Agency model spread around, Amazon was selling the vast majority of eBooks *at a loss* so they could get people to buy Kindles, for the cheaper eBook prices, and corner the market.
Amazon.com sold print books at a loss for many years, doing the same thing with the online ordering market. The company didn't actually turn a profit for YEARS after it had been established.
Amazon.com sold print books at a loss for many years, doing the same thing with the online ordering market. The company didn't actually turn a profit for YEARS after it had been established.