Here's their press release:
DC Comics announces $2.99 price point for all 32-page comics in 2011
- Thread starter Out Of My Vulcan Mind
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Re: DC Comics announces $2.99 price point for all 32-page comics in 20
Marvel should look out and pay attention. It was a pricing move similar to this on Marvel's part back in the '70's that allowed them to take over from DC as the biggest seller in the industry.
ETA: Ha! I told ya so!
Marvel should look out and pay attention. It was a pricing move similar to this on Marvel's part back in the '70's that allowed them to take over from DC as the biggest seller in the industry.
ETA: Ha! I told ya so!
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
Marvel's only saying that their new titles next year won't be at $3.99. The ones that are already there, well...Marvel isn't willing to go quite that far like DC plans to do...
Marvel's only saying that their new titles next year won't be at $3.99. The ones that are already there, well...Marvel isn't willing to go quite that far like DC plans to do...
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
And since none of the other old codgers here has yet said it ...
Ahem ...,
I can remember back when comics were 10 cents, and the increase to 12, 15, 20 and 25 cents during the '70s. And the gasp-inspiring jump to 35 cents that put some people over the edge.
Yes, I'm old.
And since none of the other old codgers here has yet said it ...
Ahem ...,
I can remember back when comics were 10 cents, and the increase to 12, 15, 20 and 25 cents during the '70s. And the gasp-inspiring jump to 35 cents that put some people over the edge.
Yes, I'm old.
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
Do you remember when kids could buy a piece of candy for 1 cent too?
I can remember back when comics were 10 cents, and the increase to 12, 15, 20 and 25 cents during the '70s. And the gasp-inspiring jump to 35 cents that put some people over the edge.
Yes, I'm old.
Do you remember when kids could buy a piece of candy for 1 cent too?
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
The two pages missing is unfortunate but staying at $2.99 is important. I think the trade off is worth it.
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
I thought the jump from 35 to 50 cents was more gasp-inspiring.
and A WHOLE BUCK for an Annual? Sheesh!
I can remember back when comics were 10 cents, and the increase to 12, 15, 20 and 25 cents during the '70s. And the gasp-inspiring jump to 35 cents that put some people over the edge.
I thought the jump from 35 to 50 cents was more gasp-inspiring.
and A WHOLE BUCK for an Annual? Sheesh!
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
Seriously, $4 for a pamphlet is ridiculous; $3 isn't good, but at least DC's trying.
Twenty minutes of fresh entertainment (tops) is a rather poor deal compared to just about any other method of entertainment I can think of.
Seriously, $4 for a pamphlet is ridiculous; $3 isn't good, but at least DC's trying.
Twenty minutes of fresh entertainment (tops) is a rather poor deal compared to just about any other method of entertainment I can think of.
Nowhere Man
Commodore
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
I'm 31 and I think comics were $1.50 or something like that. I think that is a reasonable price. Three dollars is better, but they still need to go down a little more for me to buy them on a regular basis. I also want the ongoing saga's to stop I can't read one comic because I have to know the whole story up until that point for it to make sense.
I'm 31 and I think comics were $1.50 or something like that. I think that is a reasonable price. Three dollars is better, but they still need to go down a little more for me to buy them on a regular basis. I also want the ongoing saga's to stop I can't read one comic because I have to know the whole story up until that point for it to make sense.
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
From 10 cents to 12 to 15 etc I could always afford a fistfull of comics on my allowance each week and I knew the exact hour every Thursday that the truck delivered the new stacks.
Bugger that, I used to go into the store and get a little brown paper bag and fill it with assorted pieces and the owner would charge me a penny per five pieces.I can remember back when comics were 10 cents, and the increase to 12, 15, 20 and 25 cents during the '70s. And the gasp-inspiring jump to 35 cents that put some people over the edge.
Yes, I'm old.
Do you remember when kids could buy a piece of candy for 1 cent too?
From 10 cents to 12 to 15 etc I could always afford a fistfull of comics on my allowance each week and I knew the exact hour every Thursday that the truck delivered the new stacks.
Nowhere Man
Commodore
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
Sounds about right.
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
What Risk?!?
Selling comics at a reasonable price to the broadest spectrum of people for generations to come instead of jacking it up like there's no tomorrow?
What Risk?!?
Selling comics at a reasonable price to the broadest spectrum of people for generations to come instead of jacking it up like there's no tomorrow?
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
They're taking a short- to medium-term financial risk for what they hope will be in their long-term interests, as well as the long-term interests of the medium as a whole. Attempting to reach a wider readership through a lower price point is a risk well worth taking, but it's a risk nevertheless since the move isn't guaranteed to work.
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
Yeah, in fairness, even a four-dollar comic is only going to generate a gross of about $120k or so on average.*
I have no idea what kind of expenses and margins are involved, but--in any event--that's not a tremendous amount of money to divvy up between the eight or nine contractors and salaried employees who make the comic, the company that owns and publishes it, the delivery company that gets it to stores, and the retailer who ultimately rings it up for the reader.
*Not counting the long tail.
Yeah, in fairness, even a four-dollar comic is only going to generate a gross of about $120k or so on average.*
I have no idea what kind of expenses and margins are involved, but--in any event--that's not a tremendous amount of money to divvy up between the eight or nine contractors and salaried employees who make the comic, the company that owns and publishes it, the delivery company that gets it to stores, and the retailer who ultimately rings it up for the reader.
*Not counting the long tail.
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
^ Don't they still sell ads for Sea Monkeys and Daisy Air Rifles? Bendix brakes? X-ray specs?
^ Don't they still sell ads for Sea Monkeys and Daisy Air Rifles? Bendix brakes? X-ray specs?
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
I think this is a good measure. I used to be able to get two comics a week and candy and still have some of my dollar left over. My mother would pay me this dollar when I was six-eight for walking the five minutes to the store every day to get the paper and milk and such. I remember it started off as seventy five cents and negotiating with my mother when comics made the jump over 25 cents.
So, would a six or seven year old today, doing about the same thing, reasonably expect to get about ten dollars a week allowance???
Bugger that, I used to go into the store and get a little brown paper bag and fill it with assorted pieces and the owner would charge me a penny per five pieces.I can remember back when comics were 10 cents, and the increase to 12, 15, 20 and 25 cents during the '70s. And the gasp-inspiring jump to 35 cents that put some people over the edge.
Yes, I'm old.
Do you remember when kids could buy a piece of candy for 1 cent too?
From 10 cents to 12 to 15 etc I could always afford a fistfull of comics on my allowance each week and I knew the exact hour every Thursday that the truck delivered the new stacks.
I think this is a good measure. I used to be able to get two comics a week and candy and still have some of my dollar left over. My mother would pay me this dollar when I was six-eight for walking the five minutes to the store every day to get the paper and milk and such. I remember it started off as seventy five cents and negotiating with my mother when comics made the jump over 25 cents.
So, would a six or seven year old today, doing about the same thing, reasonably expect to get about ten dollars a week allowance???
Re: DC Comics announces $2.99 price point for all 32-page comics in 20
Taking inflation into account, that means comics should be $2 an issue, though I think increased manufacturing costs and sliding sales are probably push that price up to $3.
Taking inflation into account, that means comics should be $2 an issue, though I think increased manufacturing costs and sliding sales are probably push that price up to $3.
