Besides I disagree with any idea that making a film for the fans would somehow exclude making one for the casual viewer.
Of course there's no contradiction, and they proved it in 2009.
Trek XI was a film for the fans and the casual viewers. I'm a fan (the only Trekkie I know in RL - one out of 75 people sounds about right) and I managed to interest non-fans in going to see it with me for a change (in fact, it wasn't even my idea!)
Maybe it wasn't a film for 100% of fans, but that's an impossibility. If it's a movie for ME as a fan, and enough non-fans that it's a viable ongoing financial proposition, that's all I can ask for, or care to ask for!
The simple bottom line here is: oldTrek finally died, commercially. It was incapable of returning enough money to keep anything other than a few ancillary licenses afloat. It's gone. It's over.
I don't see "old
Trek" as any particular era of
Trek. It's a continuum.
TOS was groundbreaking but not popular enough to survive in the demanding TV ratings environment of the time, the
TOS movies survived on nostalgia,
TNG was good for its time but too sanitized to age well,
DS9 was groundbreaking but really just for a niche market (yet on the edge of a new era when all genre TV is for niche markets, including any show that might return to TV),
VOY was just rehashed
TNG, followed by more rehashed
TNG with
ENT which ended with some interesting but fanboyish improvements. Meanwhile the movies ground to a halt because the
TNG style and characters had aged badly (not just talking about wrinkles) and ran out of steam.
Trek XI has upended the rules by creating a brand new playground which has the feel of
TOS, the excitement of a competently-made big-screen blockbuster, and unending new possibilities.
There's no single point at which you can say "that's where
Trek went wrong" or even "that's when
Trek had the one and only right idea." I like
DS9 the best, followed by the current approach of
Trek XI, but I know why
DS9 wouldn't make a good big-budget blockbuster and would be very tricky to revive on TV. OTOH, I'm never going to be satisfied by
Trek only in movies, because to really take advantage of the sophistication and complexity that is possible, you need the long format of TV.
Star Trek is an ever-mutating giant space ameoba, and as long as it hangs onto its core identity (Starfleet people spreading liberal democracy in dangerous but ultimately optimistic cosmos), it'll always work to one degree or another. We're just fortunate to be in an upswing phase right now. All we need is more volume (back to TV, frak it!)
I watched the trailer for the new Hawaii Five-0, and it looks like it's basically a guy called McGarrett and a guy called Dan-O running around Hawaii and booking people with some supporting characters--what a few millions casual viewers, many of whom weren't born when the original was in production, would tell you was the essence of Hawaii Five-0.
It's pretty obvious that this is exactly the same approach that's working for Trek--Kirk, Spock, McCoy, and the rest on a ship called Enterprise, out there going boldly. It definitely worked in the movie--would it work if the network decided to roll the dice on a series? I don't know.
We've yet to see whether the
Hawaii Five-0 remake will be a success but it could be a success with a much more simplistic approach that would be healthy or possible for
Trek. People like cop shows. They like pretty Hawaiian locations and seeing pretty people in swimsuits. It's not rocket science.
Trek's appeal is quite a bit more complicated than that (it's a lot more than just a few characters "going boldly"), and harder to pull off successfully.
For every "hardcore fan" (I question whether they're really fans or just people who use Trek as an excuse for their misanthropy)

Oooooh I think we know the answer to that one!