ITV have announced they're planning on launching ITV 2, 3 and 4 HD channels as pay channels on Sky later this year, as well as ITV 1 +1 timeshift channel next year. As well as apparently looking in to launching a premium pay channel later too.
From BBC News
ITV is moving into pay-TV after agreeing a deal to launch high definition versions of the ITV2, ITV3 and ITV4 channels on Sky.
The move is part of an overall strategy to increase revenues from non-television advertising sources.
Chief executive Adam Crozier said ITV needed to change "substantially".
The news came as the broadcaster reported a pre-tax profit of £97m for the first half of the year, compared with a £105m loss a year ago.
ITV1 HD is already available on Freesat, Freeview, Sky and Virgin.
End Quote Adam Crozier ITV chief executive
ITV2 HD will launch in October, with ITV3 HD and ITV4 HD launching shortly afterwards.
"Pay television has seen continual growth over the last decade and this deal is a great example of how a new, subscription-based launch can complement ITV's existing free-to-air channels," said Mr Crozier.
The broadcaster also said it would launch an ITV1+1 channel in the first quarter of 2011.