The last episode has a rating of 5.79 million viewers.
What's wrong with the people and why aren't they watching this great show?
That's not the rating (advertisers don't care about that part) - the rating is actually 2.5/7.
TV By the Numbers has the comparison with the other two network shows that night - Parenthood and The Good Wife - V is in the middle but all three are very similar in rating. So ABC can't say V isn't pulling its weight in the timeslot.
The New York Times happens to have a story today that explains why total number of viewers don't matter.
Note how The Good Wife has twice the viewership of V, but a slightly lower rating. That means its audience skews too old. V has the benefit of locking in the younger-skewing audience the advertisers want.
Another important factor: How well is V hanging onto the Lost audience in the infamous post-Lost "deathslot" that has gotten so many other shows cancelled? This week, it's 67% (I think it was more like 70% last week.) Can't recall exactly what the figures have been in previous seasons, but it seems like 40-50% was more the norm - the audience bailed in droves.
Yet another factor: ABC seems to want to have some kind of cult sci fi series for next season. None of their candidates will replace Lost but anything halfway respectable will do. The competitors for renewal on this basis are FlashForward and V, and the former is definitely going to be cancelled.
ABC could also trot out a sci fi series next season and try, try again. The only sci fi pilot they have is No Ordinary Family, which is more in the superhero vein of sci fi, not so much the mystery/conspiracy focus of Lost.
All this means that if V doesn't lose any more viewers, it has a decent chance of returning. But the trend is worrysome.
As for why people aren't watching, heck people don't watch anything anymore.
