I wanted to see a Star Trek with an A-list cast, an A-list production design, a strong focus on character, and set during the Technicolor, art-deco years of TOS. . . What surprises me everytime I watch TOS is just how narrow-thin the "neck" of the Enterprise was, and just how long and spindly the 'arms' were that attached the warp nacelles to the secondary hull.
"Art deco" is a term applied to the modernistic architecture, industrial design and graphic design of the 1930s. New York's Chrysler Building is a good example. What does that have to do with
Trek TOS?
The original
Enterprise is a classic, graceful, elegantly proportioned, beautiful design. With a little imagination, the warp nacelles atop those tall, slender pylons evoke images of sails and masts. The
JJ-prise looks like the saucer was lifted straight from the Refit/
Enterprise A, and the secondary hull and warp engines were redesigned by Harley J. Earl when he was drunk. In one word: FUGLY.
YMMV.
Personally, I like the new design, so though you consider it Fugly, I guess we'll have to agree to disagree.
The reasons for having to change it, as far as I can see, are as follows:
1. The TOS Enterprise was designed in the 1960s, and though beautiful and elegant, would not match with more modern designs for the rest of the movie that were absolutely required. The TMP Enterprise was redesigned for exactly the same reason.
2. Modifying the TOS Enterprise in small ways would have been seen as "unimaginateve" in all likelyhood, and since this was supposed to be a Reboot in many ways to kick-start "the franchise", it was necessary to make more daring changes.
3. Again with the Reboot, it had to look COOL. Adding a few greebles to the TOS design would not be "cool" to a more general audience, who had to be enticed into theaters for the movie to be viable. Whether you like it or not, lets not kid ourselves into thinking that the TOS design, or a slight variant of it, would appeal to the uninitiated. If they saw the TOS design in previews, they would have laughed it out of the theaters, and the movie would have been a failure.
4. Scale. For the Enterprise to be the impressive starship on screen, it had to seem huge on screen. It had to be big to impress, and the TOS design would not have allowed for this to occur convincingly.
Asking why to the Nth degree will lead to an inability to answer the question beyond a certain point. This is because creative decisions such as how much of a redesign is necessary depends very much on intuition, and not a concrete, provable methodology.
I have no doubt that a great design could be created that would be much closer to the TOS Enterprise, but the truth is, it would likely not have worked well in relation to the rest of the movie's designs, not as a reboot (in a sense) of Star Trek.