And I think a lot of people have such unrealistic expectations that they're fixating on the wrong things. Don't get me wrong, there's a lot to criticize about STO... and almost all of it stems from bugs and a lack of content. Things like uniform colors, people making silly names for their ships and the like are total non-issues. Things like lack of PvE content and meaningful gameplay for an entire faction... that's a problem. So is the repetitive-ness of many of the missions and the shallow ground combat. And none of that has anything to do with it being a Trek game or not.
I think lack of content is what hurts a lot of MMORPGs. And the silly names for ships/characters is to be expected, I don't even notice anymore.