I can understand why retailers start their Christmas merchandising when they do. If you think about it in terms of pay days, for example, for those who are paid monthly, there might be, right now, only one payday between now and Christmas. I am already thinking in those terms, myself. I get paid next at the end of November and then, after that, at the end of December. My December payday comes too late to be of any use buying Christmas things. So, my October paypacket and my November paypacket have to cover Christmas. Retailers are aware that people have to spread their buying over a longer time period and are providing merchandise to meet the buying ability as and when it arises. I can understand it but I don't particularly enjoy it.