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TV Ratings (Monday 19th October + Sunday Snapshot)

Jax

Admiral
Admiral
I will not be posting FOX numbers due to Baseball overrun (43 minutes)has ruined them too bad, though I will tell you Lie To Me was close to Heroes levels for final 30 minutes due to being forced past 10. FOX and other networks DON'T air orginal episodes when you know sport will ruin the lineup.

News...
FOX looks set to order 3 more episodes of Lie To Me making it 16 episodes.

-Total Viewers:
ABC: 14.30 million, CBS: 11.60, Fox: N/A, NBC: 5.31, CW: 2.11

-Adults 18-49:
Fox: N/A, CBS: 4.0/10, ABC: 3.2/8, NBC: 1.9/5, CW: 1.0/3

ABC

Dancing With the Stars (2 hour) - 16.51 million & 3.5/9
Castle - 9.88 million & 2.4/6
CBS

How I Met Your Mother - 8.76 million & 3.5/10
Accidentally on Purpose - 8.62 million & 3.4/9
Two and a Half Men - 13.83 million & 4.7/12
The Big Bang Theory - 13.12 million & 5.1/12
CSI: Miami - 12.65 million & 3.8/10
FOX

NBC

Heroes - 5.67 million & 2.5/6
Trauma - 5.52 million & 1.8/4
The Jay Leno Show - 4.74 million & 1.4/4
CW

One Tree Hill - 2.29 million & 1.1/3
Gossip Girl - 1.93 million & 1.0/2
 
Sunday Snapshot...

Sunday Night Football (NBC) - 15.48 million & 6.1/15
Desperate Housewives (ABC) - 13.54 million & 4.6/11
Brothers & Sisters (ABC) - 9.76 million & 3.2/8
The Simpsons (FOX) - 8.59 million & 4.1/11
The Cleveland Show (FOX) - 7.75 million & 3.8/9
CBS overrun ruined there numbers for me.

NEWS...
Latest top 20 DVR numbers from week 2...

1. Grey’s Anatomy (ABC): 15.70 to 18.71 million (+3.01 million)

2. The Mentalist (CBS): 15.75 to 18.58 million (+2.83 million)

3. House (Fox): 14.74 to 17.30 million (+2.56 million)

4. CSI (CBS): 15.94 to 18.25 million (+2.31 million)

5. Fringe (Fox): 6.05 to 8:05 million (+2.00 million)

6. NCIS (CBS): 21.39 to 23.38 million (+1.99 million)

7. Criminal Minds (CBS): 14.26 to 16.19 million (+1.93 million)

8. Bones (Fox): 9.46 to 11.35 million (+1.89 million)

9. FlashForward (ABC): 10.75 to 12.59 million (+1.84 million)

10. The Office (NBC): 7.43 to 9.14 million (+1.71 million)

11. Private Practice (ABC): 11.62 to 13.30 million (+1.68 million)

12. Castle (ABC): 9.17 to 10.83 million (+1.66 million)

13. The Big Bang Theory (CBS): 13.29 to 14.95 million (+1.66 million)

14. Glee (Fox): 7.41 to 9.06 million (+1.65 million)

15. NCIS: Los Angeles (CBS): 17.41 to 19.02 million (+1.61 million)

16. The Good Wife (CBS): 13.71 to 15.31 million (+1.60 million)

17. CSI: Miami (CBS): 14.03 to 15.56 million (+1.53 million)

18. Heroes (NBC): 5.76 to 7.30 million (+1.54 million)

19. Desperate Housewives (ABC): 14.65 to 16.17 million (+1.52 million)

20. Two and a Half Men (CBS): 13.86 to 15.35 million (+1.49 million)
 
Now these DVR numbers, are they officially taken into account by the networks? And how are they calculated, same as Nielsen?
 
Now these DVR numbers, are they officially taken into account by the networks?

Yes, the networks love them because they make their shows look more valuable.

The question is, do the advertisers take them into account? That picture is far more murky (and of course, is the question that actually matters).
 
The question is, do the advertisers take them into account?

No. They aren't used to set ad rates because people fast forward through the commercials. The Nielsen ratings don't measure the number of people watching television shows. That was never their purpose. Nielsen ratings measure who watches the commercials. Now, no one really pays attention but that's neither here nor there.
 
The question is, do the advertisers take them into account?

No. They aren't used to set ad rates because people fast forward through the commercials. The Nielsen ratings don't measure the number of people watching television shows. That was never their purpose. Nielsen ratings measure who watches the commercials. Now, no one really pays attention but that's neither here nor there.

That's not true. The DVR numbers are paid attention to and they do hold weight but just not as much as the regular numbers do.
 
They aren't used to set ad rates because people fast forward through the commercials.
Not everyone does. But I suspect this all is less about the facts and figures of who watches what, and more about the power struggle between networks and advertisers to promote the set numbers they prefer. Since advertisers have more power, it's likely they will win.

Maybe only 40% of TiVO users watch ads, but I wouldn't be surprised if only 40% of regular TV viewers watch ads instead of going to the kitchen or the bathroom or just changing the channel for a couple minutes. The difference is, now the advertisers can tell their ads are being skipped.
 
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