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Polish Microsoft Ad Photoshops out Black Person

Yeah I saw this a couple of days account via a tweet from someone I follow.

What I thought was kind of weird is they only photoshopped the face... not the hand. :wtf:
 
The weird thing about it is it looks like both heads are photoshopped in. Neither one looks natural.
 
This is just bad all around... I wonder what interesting stuff is on that lady's monitor... oh wait...
 
Wow, what the hell? That is seriously stupid. Why the hell would they do that??
I do not know how bad it is in Poland but i remember a case of a black women in the paper where she could not get served in any bars because she was black.
So maybe they thought they would lose business if they had a black person in the photo:confused:
Stupid i know.
 
Wow, what the hell? That is seriously stupid. Why the hell would they do that??

For the same reason the ad is racially diverse in the first place; people respond better to people they perceive to be 'like them'. A white person may feel less sympathetic to advertising photography that features mostly black people, and vice versa.

This is why (to my eyes) almost all US advertising seems to include people from various different ethnic groups; to make sure no-one feels excluded.

Conversely, a company meeting involving a single white person, a black person, and an asian person? In Poland, that's probably only going to happen in the high-rise offices of multi-national corporations. If you want to make Polish small business owners feel the ad is about them, you'll need a different ethnic composition.
 
This is why (to my eyes) almost all US advertising seems to include people from various different ethnic groups; to make sure no-one feels excluded.

It seems to be the same for any informaton adverts for public services in London at the very least.
 
You don't see ads featuring black people in Australia either. Why? Because there aren't any. Ad localisation is hardly the creepiest aspect of capitalism.

Nothing to see here.
 
I like how poorly the white guy's head is added on and they didn't even bother to change the color of the hand.
 
We could avoid issues like this by only ever using cartoon people with impossible skin colors. Or shiny, chrome robots.
 
Wow, what the hell? That is seriously stupid. Why the hell would they do that??

For the same reason the ad is racially diverse in the first place; people respond better to people they perceive to be 'like them'. A white person may feel less sympathetic to advertising photography that features mostly black people, and vice versa.

This is why (to my eyes) almost all US advertising seems to include people from various different ethnic groups; to make sure no-one feels excluded.

Conversely, a company meeting involving a single white person, a black person, and an asian person? In Poland, that's probably only going to happen in the high-rise offices of multi-national corporations. If you want to make Polish small business owners feel the ad is about them, you'll need a different ethnic composition.

QFT. :techman:

You don't see ads featuring black people in Australia either. Why? Because there aren't any.

Ummm....Aborigines? :D

If you said Austria, then I would say definitely yes.
 
You don't see ads featuring black people in Australia either. Why? Because there aren't any.

Ummm....Aborigines? :D

Around 2% of the population, no doubt possessing well under 1% of total discretionary income that all those advertisers are interested in. There are far more asians in Australia than aborigines. That said, they do crop up in advertisements from time to time, I was thinking of "black" in the Afro-Euro-American sense.
 
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