I do not know how bad it is in Poland but i remember a case of a black women in the paper where she could not get served in any bars because she was black.Wow, what the hell? That is seriously stupid. Why the hell would they do that??
Wow, what the hell? That is seriously stupid. Why the hell would they do that??
This is why (to my eyes) almost all US advertising seems to include people from various different ethnic groups; to make sure no-one feels excluded.
Wow, what the hell? That is seriously stupid. Why the hell would they do that??
For the same reason the ad is racially diverse in the first place; people respond better to people they perceive to be 'like them'. A white person may feel less sympathetic to advertising photography that features mostly black people, and vice versa.
This is why (to my eyes) almost all US advertising seems to include people from various different ethnic groups; to make sure no-one feels excluded.
Conversely, a company meeting involving a single white person, a black person, and an asian person? In Poland, that's probably only going to happen in the high-rise offices of multi-national corporations. If you want to make Polish small business owners feel the ad is about them, you'll need a different ethnic composition.
You don't see ads featuring black people in Australia either. Why? Because there aren't any.
You don't see ads featuring black people in Australia either. Why? Because there aren't any.
Ummm....Aborigines?![]()
I agree to a certain extent Rocketman, but are there really that many asian's in Poland?
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