The overall performance is terrific, but one wonders just how good it could have been if it had wider appeal. No doubt the producers of the next film will be thinking of a way to reach that wider market.
First of all, "sophisticated" is a word I probably dislike as much as I used to hate the word "maturity". What the hell can it mean other than being superior in some way...?
As to the "wider market", are you
joking? This movie has certainly reached that wider market you allude to... and that wider market will be chomping at the bit for another movie that includes the elements from this one without getting too damned...
"sophisticated".
(i.e., "pedantic")
I noted that Star Trek had taken about 30% of its gross outside the US (25% at Box Office Mojo currently, but I think they haven't updated some international markets). I'll quote the post that responded to that.
International markets do better with big stupid action pictures. I think that's what they want out of Hollywood. Sophisticated movies don't make as much.
I'm using the word "sophisticated" in response to that. I don't think this film is dramatically more "sophisticated" than others to explain that gap on its own (even if I believed that were a valid reason for the disparity).
As for the wider market, I'm referring to markets outside the US. Wolverine and Iron Man made about the same and more than Star Trek respectively, but each had around 50% outside the US. Since Star Trek only has about 30%, that's a significant untapped market.
