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This Is Not Your Father's Star Trek?

Most people either never saw that ad, or have forgotten about it by now. It's not a big deal.
 
I took my father to see the movie yesterday, and he thoroughly enjoyed it. He watched it when it was originally on the air.

It's not my father's Star Trek - and he's pretty dang happy about it! I loved it.
 
...it defies the whole basis of Roddenberry's quest

Oh please. Roddenberry's quest was to make a buck just like the rest of us. Everybody who knew him has attested to that. It was only later that Roddenberry rewrote his own history into one of grand visions and the betterment of humanity. I myself saw him back in the days when he toured the college campus circuit. His stories would change with each telling. And no, that's not an opinion. I was there and watched him do it.
 
Whoever said this is not our fathers' Star Trek, he was an idiot. This is exactly Star Trek our fathers used to love back in sixties.

If anything, the slogan should've been "This is not your son's Star Trek". Because this certainly isn't Voyager, and thank gods for that.
 
This is very ironic, i quite liked that slogan (i am a middle aged trekkie) and found it none-the-least offensive - the opposite in fact in anticipation; and also i thought this film was closest to the original pioneering spirit of TOS (it really did go where no st movie had gone before ;))
than any of the series or previous films and the potential of where it can go now, unshackled, is literally mindblowingly exciting.
 
Whoever said this is not our fathers' Star Trek, he was an idiot. This is exactly Star Trek our fathers used to love back in sixties.

If anything, the slogan should've been "This is not your son's Star Trek". Because this certainly isn't Voyager, and thank gods for that.
I watched Star Trek then and this isn't it.
 
"The 'This is not your father's Star Trek' line of the ad campaign, while accurate in its description of the movie itself for better or for worse, was not only puerile but unnecessarily insulting to the previous Star Trek incarnations and the audience base. One doesn't have to alienate the fans in order to broaden the appeal (even if most will take the abuse and still see the new movie anyway). The Batman and James Bond franchises were successfully rebooted without openly attacking what came before (and Batman had more to apologize for after Batman Forever and Batman and Robin)."

"Overshadowed by the flame-out of the later movies (Nemesis) and television series (Enterprise), the popularity of Star Trek has been underrated, and the franchise certainly has a better batting average than J.J. Abrams, the director of the new movie who was given the keys after his first picture Mission: Impossible III disappointed and after his television series were either heavily-marketed non-starters in the ratings (Alias) or saw their audiences dwindle (Lost)."

http://www.boxofficemojo.com/news/?id=2585&p=.htm

:guffaw:

MI:3 grossed $400 million (2.5 times its budget) and Cloverfield made $175 million on a $25 million budget. Throw this weekend's Trek debut into the mix and J.J. is well on his way to being a Billion Dollar Director/Producer.

As far as the tag line, we Trekkers are well are that the advertising campaign was not directed at us but at the "lost" and "never was" Star Trek fans. Any Trek "fan" offended by it needs to get a bit of perspective. Any "fan" offended by it will more than likely go see it anyway. Non issue.
 
...it defies the whole basis of Roddenberry's quest

Oh please. Roddenberry's quest was to make a buck just like the rest of us. Everybody who knew him has attested to that. It was only later that Roddenberry rewrote his own history into one of grand visions and the betterment of humanity. I myself saw him back in the days when he toured the college campus circuit. His stories would change with each telling. And no, that's not an opinion. I was there and watched him do it.

Gene Coon (writer & producer) said later in life that he had more to do with the "vision" that was Star Trek then Roddenberry did.
 
...it defies the whole basis of Roddenberry's quest

Oh please. Roddenberry's quest was to make a buck just like the rest of us. Everybody who knew him has attested to that. It was only later that Roddenberry rewrote his own history into one of grand visions and the betterment of humanity. I myself saw him back in the days when he toured the college campus circuit. His stories would change with each telling. And no, that's not an opinion. I was there and watched him do it.

Gene Coon (writer & producer) said later in life that he had more to do with the "vision" that was Star Trek then Roddenberry did.
Oh don't bother... I believe it's called "hero-worship" and personal experiences nor verifiable arguments work against such a thing. :D
 
You know exactly why Paramount used that Slogan. Don't be so upset with it, All the little trek nuggets (including Spock) in the movie was for the 'father generations'. They didn't have to put the 'red shirt' in, or nurse chapel mention or anything.
 
It's funny what people want to whine and get offended by.

The phrase sure didn't bother me any, and I loved the film. And as others have pointed out, Trek has a certain "stigma" attached to it.

While waiting in line Thursday night for the 7pm showing, numerous people in the plaza we were at asked what people were standing in a very long line to see. The minute the answer was given, people chuckled, shook their heads or outright laughed and walked away shaking their heads.

You could just see them thinking "LOSER!" Of course the fact there was a 400lb Orion girl in line, and plenty of nerdy looking, poorly designed, poorly sewn and poorly fitting costumes probably didn't help much.

Not your father's Star Trek was no different than using "New and Improved!" on product advertising, it let people know there was something different going on. Getting all offended over it, well...wow. OK.
 
You know exactly why Paramount used that Slogan. Don't be so upset with it, All the little trek nuggets (including Spock) in the movie was for the 'father generations'. They didn't have to put the 'red shirt' in, or nurse chapel mention or anything.

I'll repeat myself. I'm not upset about anything. They're not my words. I posted a quote to start a discussion. I don't think it's a big deal because it wasn't even a primary slogan. It was only in one commercial.
 
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