Having seen the new film myself, I thought it was ok, but it was largely forgettable after it ended and has been a tad overrated by many US critics (I'm not a fan of the alternate timeline idea the film uses. The Nero character is dull, poorly written and not given enough screen time and they should've just had younger characters who were descendants of the original characters).
Nevertheless, as Paramount badly need overseas teenagers to go see this film, it'll be interesting seeing how the film fares outside North America (I'm in Australia) because if the box office is a lot weaker than North America, it could affect any sequels getting made. Star Trek's fan base is seen as healthy in Australia and the UK, but regarded as poor and weak in other countries.
Wed., May 6, 2009.
'Star Trek' likely to beam up audiences.
Paramount pic opens in US, overseas Thursday. By PAMELA McCLINTOCK.
Foreign box office for Star Trek, which Paramount begins beaming into theaters around the world Thursday, will be every bit as important as the domestic performance. In the US, Star Trek rolls out 7 pm Thursday in 3800 theaters. It's opening day and date be in virtually every major territory, save for Japan and Mexico. Par has come under intense scrutiny for trying to relaunch the classic sci-fi franchise, which has spawned 10 films, the last of which Star Trek : Nemesis was released in 2002.
It's a formidable challenge. Younger moviegoers in the U.S. aren't generally familiar with the franchise, while foreign audiences have never been big fans of ST films. In addition to a huge domestic push, Paramount has launched perhaps the biggest international publicity campaign in its history for Star Trek, directed by J.J. Abrams and toplining Chris Pine and Zachary Quinto. Script was penned by Roberto Orci and Alex Kurtzman. Par has held premieres for ST in Australia, London, Germany and the US. There was to have been a premiere in Mexico this week, but it was called off because of the flu outbreak. Next week, there will be a premiere in Japan.
There also have been a number of junkets and pre-release screening, including Austria, New Zealand, Belgium, Holland and Madrid. Also Abrams travelled to Kuwait to host a screening for US troops. Cast members, or some combination thereof, have attended the premieres and many of the junkets. 'The publicity campaign is the most sustained and the most in-depth that I can ever remember', Paramount prexy of international distribution Andrew Cripps said. 'We've had incredibly supportive filmmakers who understand that they need to get the word out', Cripps said. The international campaign stretches back to February, when Abrams went overseas with 20 minutes of footage. His itinerary included Germany, Korea, Japan, London and France.
It's nearly impossible to pin down exactly why Star Trek never caught on overseas the way other American properties have. Some say it's because the Trek TV shows were never widely syndicated, except for the UK and Australia, where the franchise has seen solid business, along with Germany. Studios rely heavily on foreign grosses when it comes to their franchises. It's not uncommon for the international box office to match or exceed, domestic returns.
A successful reboot of the Star Trek will require at least a solid showing on the international side - at least $100 million. In other words, the days are gone when studios could rely solely on domestic properties. The last 4 Star Trek films, based on the TV spinoff ST:TNG saw better international grosses than the first 6 films, but those revenues still fell far short of domestic receipts. In other words, the days are gone when studios could rely solely on domestic properties. Star Trek Nemesis the last pic, grossed $43.3 million domestically and $24.1 million overseas (film's overall poor showing led the shelving of the franchise). Star Trek : Insurrection, the film before that grossed $70.2 million domestically and $47.6 overseas.
The original 6 films had a far more difficult time. Star Trek IV: The Voyage Home grossed $109.7 million domestically - the best gross in North America of any of the 10 films. Voyage's international cume was $23.3 million. In terms of Star Trek's opening weekend gross, Par insiders are predicting $50 million to $60 million domestically. Rivals agree. Tracking shows younger demos less interested than adults, although the numbers are picking up for the under 18 crowd. Advance ticket sales for domestic runs surged Tuesday, with 87 Imax shows alone selling out. Like several other recent films, Star Trek could outperform tracking. Par's task has been to convince a younger generation that this isn't the Star Trek of old, but a new, pumped-up version with a young cast and state-of-the-art special effects.
With 20th Century Fox's X-Men Origins: Wolverine opening last weekend to $85 million domestically and $73 million internationally, Par could find itself under pressure to match those numbers. But the studio said they are entirely different properties, and that Wolverine had the advantage of being part of a modern-day hit franchise. Star Trek and Wolverine cost around $130 million to produce. Spyglass co-financed Star Trek. Restarting a franchise is tricky. Successful reboots include Christopher Nolan's Batman Begins, which was followed by worldwide blockbuster The Dark Knight and the Bourne series. Paramount has a good track record in terms of it worldwide marketing campaigns. Two summer ago, Transformers earned north of $319.2 million domestically and $389 million domestically.
Nevertheless, as Paramount badly need overseas teenagers to go see this film, it'll be interesting seeing how the film fares outside North America (I'm in Australia) because if the box office is a lot weaker than North America, it could affect any sequels getting made. Star Trek's fan base is seen as healthy in Australia and the UK, but regarded as poor and weak in other countries.
Wed., May 6, 2009.
'Star Trek' likely to beam up audiences.
Paramount pic opens in US, overseas Thursday. By PAMELA McCLINTOCK.
Foreign box office for Star Trek, which Paramount begins beaming into theaters around the world Thursday, will be every bit as important as the domestic performance. In the US, Star Trek rolls out 7 pm Thursday in 3800 theaters. It's opening day and date be in virtually every major territory, save for Japan and Mexico. Par has come under intense scrutiny for trying to relaunch the classic sci-fi franchise, which has spawned 10 films, the last of which Star Trek : Nemesis was released in 2002.
It's a formidable challenge. Younger moviegoers in the U.S. aren't generally familiar with the franchise, while foreign audiences have never been big fans of ST films. In addition to a huge domestic push, Paramount has launched perhaps the biggest international publicity campaign in its history for Star Trek, directed by J.J. Abrams and toplining Chris Pine and Zachary Quinto. Script was penned by Roberto Orci and Alex Kurtzman. Par has held premieres for ST in Australia, London, Germany and the US. There was to have been a premiere in Mexico this week, but it was called off because of the flu outbreak. Next week, there will be a premiere in Japan.
There also have been a number of junkets and pre-release screening, including Austria, New Zealand, Belgium, Holland and Madrid. Also Abrams travelled to Kuwait to host a screening for US troops. Cast members, or some combination thereof, have attended the premieres and many of the junkets. 'The publicity campaign is the most sustained and the most in-depth that I can ever remember', Paramount prexy of international distribution Andrew Cripps said. 'We've had incredibly supportive filmmakers who understand that they need to get the word out', Cripps said. The international campaign stretches back to February, when Abrams went overseas with 20 minutes of footage. His itinerary included Germany, Korea, Japan, London and France.
It's nearly impossible to pin down exactly why Star Trek never caught on overseas the way other American properties have. Some say it's because the Trek TV shows were never widely syndicated, except for the UK and Australia, where the franchise has seen solid business, along with Germany. Studios rely heavily on foreign grosses when it comes to their franchises. It's not uncommon for the international box office to match or exceed, domestic returns.
A successful reboot of the Star Trek will require at least a solid showing on the international side - at least $100 million. In other words, the days are gone when studios could rely solely on domestic properties. The last 4 Star Trek films, based on the TV spinoff ST:TNG saw better international grosses than the first 6 films, but those revenues still fell far short of domestic receipts. In other words, the days are gone when studios could rely solely on domestic properties. Star Trek Nemesis the last pic, grossed $43.3 million domestically and $24.1 million overseas (film's overall poor showing led the shelving of the franchise). Star Trek : Insurrection, the film before that grossed $70.2 million domestically and $47.6 overseas.
The original 6 films had a far more difficult time. Star Trek IV: The Voyage Home grossed $109.7 million domestically - the best gross in North America of any of the 10 films. Voyage's international cume was $23.3 million. In terms of Star Trek's opening weekend gross, Par insiders are predicting $50 million to $60 million domestically. Rivals agree. Tracking shows younger demos less interested than adults, although the numbers are picking up for the under 18 crowd. Advance ticket sales for domestic runs surged Tuesday, with 87 Imax shows alone selling out. Like several other recent films, Star Trek could outperform tracking. Par's task has been to convince a younger generation that this isn't the Star Trek of old, but a new, pumped-up version with a young cast and state-of-the-art special effects.
With 20th Century Fox's X-Men Origins: Wolverine opening last weekend to $85 million domestically and $73 million internationally, Par could find itself under pressure to match those numbers. But the studio said they are entirely different properties, and that Wolverine had the advantage of being part of a modern-day hit franchise. Star Trek and Wolverine cost around $130 million to produce. Spyglass co-financed Star Trek. Restarting a franchise is tricky. Successful reboots include Christopher Nolan's Batman Begins, which was followed by worldwide blockbuster The Dark Knight and the Bourne series. Paramount has a good track record in terms of it worldwide marketing campaigns. Two summer ago, Transformers earned north of $319.2 million domestically and $389 million domestically.
