Latinos in the form of aggressive, border control only immigration initiatives -- it will ring hollow.
I don't see why one party should be held hostage by a ethnic group just because it's very much against illegal immigration.
As for Steele. He has been a rank and file conservative for many years and through his media appearances in the recent years he has raised his profile significantly. It's no surprise to me that he was selected today. No the timing is not a coincidence but I believe most of the 91 voters who voted for him didn't do it just because they think he can be used as token piece.