With Wolverine, one week before it and Terminator one week after it...I think Star Trek is in big trouble

. Worldwide results should not be affected too much but US will be and it will struggle to make the $300 million that Paramount seems they want.
American movie goers only see one blockbuster movie per season?
A lot of Americans have given up entirely on seeing movies in theaters altogether. They put together kick-ass home theater systems and just Netflix everything. Beats getting a babysitter/finding parking/paying $20 for something that could very well suck.
My Netflix list is about 170 titles (down from 200+ at its peak, but I burned thru a lot during the writer's strike), while I've seen two whole movies in the theater in 2008 -
WALL*E and
The Fall - and the latter only because it was so obscure, I wasn't certain there would ever be a DVD release.
Teenage boys and girls still go to theaters. That's why everything's geared to their tastes.
I know I'm more likely to take a chance on a $15 DVD for the kids than blow $50 taking them to the theatre.
If you're conscientious about returning Netflix DVDs promptly, you can average $1.50 per rental. So $1.50 vs $50, wow, there's a tough choice. That has to be one hell of an amazing visual spectacle of a movie to be worth the difference. Even one a year (
WALL*E being a good example) is as much as you can expect.
Two (of many potential) answers: Go to the matinee (*cough, cough, I'm sick today boss*) or purchase CostCo tickets.
Matinee is how I saw
WALL*E and
The Fall, but it still cost more than a buck-fifty.

How much are Costco tix?
However, rest assured that
Trek XI will be a theater experience for me.

Possibly the sole one of 2009.
I really don't want to see Star Trek become the Speed Racer of 2009 just because it's sandwiched between Wolverine and Terminator.
GAH! If
Trek XI is as bad as
Speed Racer, it deserves to tank. But there's no way it could be that bad...right?
Ugh, they used the creepy plastic-mannequin photo style! Why do people like that? They freak me out!
I think that's an old one -- probably part of the same batch that we saw back in October of last year.
Someone hunt them down and burn them! They'll give people the notion that the movie is using some off-putting creeptastic style of CGI animation. Paramount should never have permitted photos like that to get out.
God, let's hope they market the hell out of this thing. Over here where I am in Australia, I've not seen any publicity for Trek XI at all, really. Not a single trailer or poster in movie houses.
You should start seeing the marketing hit in a couple months - if not, then get worried. But there's no sense in them jumping the gun and wasting their ad dollars.