Trek 11 at the Superbowl!

[Admiral Buzzkill]

I never found out what exactly this Super Bowl is and why Americans go crazy about it like they do. I mean, theoretically I know it's a tv thing covering a sports event and some other performances, but I never got why it's such a big deal.

People gather in front of television sets across the country and scream and shout and eat and drink way too much - and if you show up at all for work on the morning after no one really expects you to show up in great shape.

Sometimes I wonder if the impact of the first two generations of TV was the same in European countries as in the U.S. We're nearly three thousand miles from east to west and had a population around two hundred million back in the 1950s (about three hundred million now). Air travel, especially from coast to coast, was not a common activity for most people then. The creation of a national television system - the three networks - meant that in my generation millions of us had these shared (if second-hand) communal experiences consisting of growing up seeing and hearing the same things at the same time (okay, allowing for broadcast time zones) no matter where in the continental U.S. we lived.

The Super Bowl happens to be one of those things that a sizeable percentage of Americans all over the country still all do "together."

 

[Jackson_Roykirk]

...The Super Bowl happens to be one of those things that a sizeable percentage of Americans all over the country still all do "together."

Yes -- but even aside from the whole country watching it "together", it can also be enjoyed by diverse groups of people.

• The Super Bowl can be enjoyed by a bunch of guys with a keg of beer and potato chips.
• It can be enjoyed by an entire family (from grandparents to young children).
• It can be enjoyed by someone who loves football.
• It can be enjoyed by someone who doesn't care about football and wants to primaily see the commercials (there are in fact people who watch it for just the commercials -- really. The commercials are that popular.)
• A man can go to a Super Bowl party, take his wife and maybe even his kids with him, and have that wife happily sit with the other wives (all enjoying the game and the commercials) while the husbands all happily sit together and also enjoy the game.

This last reason is what i think is the primary reason for the game's popularity. It's because a whole family can go to a "Super Bowl Gathering" and honestly enjoy themselves because they can each watch the game "with their own kind" -- the men sit with the men, the women sit with the women, and the children all watch together or all play together -- and everyone is perfectly happy doing so.

 

[LutherSloan]

One question I have is: Will we see new footage?

My guess is yes.

 

[MisterPL]

What do you think -- should a Star Trek Super Bowl ad show Nimoy or not?

It depends on what he has to say.

If it's the same old "Live long and prosper," the mantra that makes fans swoon and general audiences groan, probably not.

But if it's a line of dialogue that even the stereotypical football fan can get excited about ("Holy shit! That Spock dude just said 'Stay off my lawn!' I gotta see this movie!") then, yeah, Nimoy can make an appearance.

 

[RobertScorpio]

I think it's a smart move. You can't get much more mainstream than the Superbowl...all ages and all demographics will be watching. I'll be eager to see a new and entertaining ST ad during the Superbowl.

...and if my Pittsburgh Steelers make it that far, I'll really be happy.


EDIT TO ADD:
Does anyone know if Iron Man advertised during last year's game?

You're going down Kirk..CHARGERS ALL THE WAY!!

Rob

 

[Borgminister]

You have to believe the young Kirk bar brawl will be included interspersed with crunching football hits.

 

[Aragorn]

Maybe Zoe Saldana, Winona Ryder, Diora Baird and Rachel Nichols will be featured prominently in this ad.

 

[Balthier the Great]

If I were doing the Ad, I'd show off all the space battles and fight scenes. Old Spock would send the wrong message -- it says that this movie is nostalgia and same old same old -- and I don't think that's what I would want to give off. In fact. personally, I'd show as much of the trailer as possible without giving away that it's Star Trek at all. I would want people saying "I've got to see that movie" long before I show them that it's Star Trek.

I think the battle/fight scenes will play well because A) Football is all about the hard hitting, and B) 3/4 of the male audience will be drunk. I don't think either subtlity or nostagia plays well with drunken football fans.

 

[PKTrekGirl]

The Superbowl is great exposure. They'd better make the most of it!

Superbowl advertising is usually some of the best advertising of the year. Hopefully they will not be eclipsed by other ads due to a substandard (by Superbowl standards) advert. To hold up with the rest of the Superbowl ads, it will need to be VERY cool and clever.

 

[M'Sharak]

One question I have is: Will we see new footage?

My guess is yes.

I'm guessing it will mostly be material we've seen before, but they have to know there will be people out there who will comb the spot, frame-by-frame -- under high magnification, if necessary -- looking for something new. I expect there may be a couple of treats planted for them to find -- stuff which would be undetectable at normal running speed.

 

[Tiberius Jim]

My money is on some new VFX shots, maybe more of the Kelvin's battle or even the Enterprise. Something that will really deliver the "wow-factor"

 

[MisterPL]

Old Spock would send the wrong message...

Unless he's holding a beer and eating chicken wings. Then it's appropriate.

 

[The Wormhole]

You realize this is only being done because the people who run the Super Bowl are Studio Plants who are doing Paramount's wishes to brainwash the unwashed masses into seeing Trek XI.

The plan is so obvious I'm surprised I'm the first to notice.

 

[MisterPL]

You realize this is only being done because the people who run the Super Bowl are Studio Plants who are doing Paramount's wishes to brainwash the unwashed masses into seeing Trek XI.

If Paramount was behind it, this would be Super Bowl 0XVIII, not Super Bowl XVIII.

 

[The Wormhole]

You realize this is only being done because the people who run the Super Bowl are Studio Plants who are doing Paramount's wishes to brainwash the unwashed masses into seeing Trek XI.

If Paramount was behind it, this would be Super Bowl 0XVIII, not Super Bowl XVIII.

No, that's only if Abrams were behind it. I think even the suits at Paramount realize how stupid and pointless the zeroes truly are.

You think it's too late for them to influence Abrams to re-do the Kelvin scenes with a proper registry?

 

[MisterPL]

You think it's too late for them to influence Abrams to re-do the Kelvin scenes with a proper registry?

After buying commercial time for the Super Bowl ad, they can't afford to.

 

[The Wormhole]

Leave it to corporate suits to dwell on the unimportant (the Super Bowl) while the important (proper registry numbers) gets ignored.

 

[datas_cat_spot]

You realize this is only being done because the people who run the Super Bowl are Studio Plants who are doing Paramount's wishes to brainwash the unwashed masses into seeing Trek XI.

The plan is so obvious I'm surprised I'm the first to notice.

You say that like it's a bad thing.

 

[Kryton]

You realize this is only being done because the people who run the Super Bowl are Studio Plants who are doing Paramount's wishes to brainwash the unwashed masses into seeing Trek XI.

The plan is so obvious I'm surprised I'm the first to notice.

Wait...look closer. It's OLD RICK BERMAN come back from 2019! He's going to sabotage the ad to change the future!

 

[wamdue]

• It can be enjoyed by someone who doesn't care about football and wants to primaily see the commercials (there are in fact people who watch it for just the commercials -- really. The commercials are that popular.)

see this is the bit I dont get, im not an NFL fan, but I get why it has the audience it does, another thing I dont get (im getting side tracked) why the rest of the world pretends to care about the superbowl, places that dont normally care for the NFL air the superbowl and make token efforts to promote it. (hell ive seen ads for it on the BBC already)

anyways back on track, the superbowl commercials, why do people care? sure they are one off event ads, but really how many years can you look forward to the latest Budwiser advert? but we live in a time of PVRs, and people who go to great lengths to avoid ads, yet apparntly people care about these?

Will I be watching this Star Trek ad when it appears on YouTube, sure but I would have watched it anyways Superbowl or no Superbowl , I dont understand why people who are not interested in the NFL would be interested in the ads & certianly not to the level of interest it will be.