Austin Powers more or less imitated the style of late 1960s spy shows and movies and was a blockbuster that spawned two sequels. Attempts to "reimagine" other properties with a more contemporary aesthetic, such as The Avengers, Lost and Space, and Bewitched, all did lousy box office.
The aesthetic might not work on many now-senior citizen Baby Boomers who were around the first time and the snarkiest of Gen-Xers who automatically label anything like that "campy," but hip Gen-Y is big into "retro," which is why mid-century modern furniture, buzzcut, mod, and Princeton hairstyles, go-go boots and mini dresses, and thick-framed glasses, among other things from the era, have made a big comeback. In fact, I doubt this film would even have been made had Hollywood not essentially decided to write off the other two generations in favor of hoping to appeal to the retro chic attitudes of the youngest and now largest of U.S. generations.
I do think Abrams was talking about the whole of Star Trek and not just the costumes, in part because he comes across with that stereotypical Gen-X quality of crapping on things from on high and in part because the comparison to Galaxy Quest doesn't work -- if anything, its ship designs, special effects, and muted costumes poke fun mostly at the films and later Star Trek series than the more colorful original series.
The aesthetic might not work on many now-senior citizen Baby Boomers who were around the first time and the snarkiest of Gen-Xers who automatically label anything like that "campy," but hip Gen-Y is big into "retro," which is why mid-century modern furniture, buzzcut, mod, and Princeton hairstyles, go-go boots and mini dresses, and thick-framed glasses, among other things from the era, have made a big comeback. In fact, I doubt this film would even have been made had Hollywood not essentially decided to write off the other two generations in favor of hoping to appeal to the retro chic attitudes of the youngest and now largest of U.S. generations.
I do think Abrams was talking about the whole of Star Trek and not just the costumes, in part because he comes across with that stereotypical Gen-X quality of crapping on things from on high and in part because the comparison to Galaxy Quest doesn't work -- if anything, its ship designs, special effects, and muted costumes poke fun mostly at the films and later Star Trek series than the more colorful original series.