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Mass Market Paperbacks

I was shocked when they remodeled the Wal-Mart where we shop, and was shocked to see that they actually took out most of the movies and video games, and actually expanded the books. What had been a couple of small shelves at the end of the electronics department, is now a whole big wall.
 
While my local Wal-Marts have of course been cutting back on DVD/Blu-rays, I have not noticed an increased book section. Granted, I'm barely in Wal-Mart anymore anyway, and the last time I was I only went as far as the gift card rack near the cash registers for my Christmas shopping.
 
Bookstores are great, but they tend to preach to converted; i.e. folks who are already in the habit of reading for pleasure. As opposed to picking up a book as an impulse buy at the supermarket.

Can ebooks hook people on reading? I don't pretend to know the answer there.
Maybe. I could see Amazon giving people a recommendation when they're browsing other stuff, and then it guides them to buy it & install the Kindle app. Not nearly as convenient as the old-school way, though.
 
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