It's not and never was. People get confused because they think the EU (which encompassed *everything*) used to be canon and now it's not, when in reality that's just not the case. The denial remains strong in some . . .I'm still trying to figure out who thought they were canon? Certainly not in the Star Wars fan club I hung out in!
Not saying it didn't happen, but just, well, I never thought they were. Need to find my Star Wars Encyclopedia and see how they treated it.
The sad part is that those are usually the same people that take "canon" as some sort of value judgment, which I find is reductive to the individual merits of the respective material. Personally some of my favourite Star Wars media ever is of the non-canon variety, and it doesn't affect my enjoyment of it one bit.
Indeed, right now the Kenobi show is pretty much categorically removing any possibility of my favourite Star Wars novel ('Kenobi') being even slightly in continuity. Does that bother me? Not one bit! It's still a great book, and I'm still very much enjoying this show. See also: 'Visions' just last year which had some great and definitely not canon Star Wars material.
I forget the source exactly, but I vaguely recall an old interview with Lucas talking about the Ewok tv movies and basically saying that like the movies, they're just fairly tales and that it doesn't really matter how they relate to each other, or even if they do at all.
He just liked the characters as it's something he'd developed as part of the early drafts (back when they were still Wookiees) and decided to explore their storytelling potential . . . and in typical Lucas fashion see how far technology could be pushed to pull this kind of thing off on a TV budget. It was basically testing the waters for the Indy series, and something he continued to chip away at when developing 'Underworld', right up until he sold the company and retired.
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