So they replace a box with a cable attached with... a more expensive box, which not only has to be replaced every 3 or 4 years (so divide the price of the computer by number of years you keep it) and needs a lot more software but we needn't go into specifics there as that will spike the proverbial ball, but also has a different cable attached... As with the new type of box, so does the new cable broadband service attached... then on top of all that add in streaming costs. Now add in the number of streaming services people pay for, like that's necessary. There is no cord cutting. Just cord switching.