First, I want to say thank you for the discussion. It has been, for me anyway, an interesting one.
I never said the individual voice does not count. I said that companies care about sales, not message boards.
Well, someone was making that point. In any case, I disagree. I'm sure many here watch and read various interviews with above-the-line folk involved in these things and they all admit to checking out what's being said on message boards. It's an ego driven business they can't help themselves.
No one from Paramount is ever going to read your posts on this message board to help them decide what they should or shouldn't do in the next Star Trek movie. Your voice can affect word of mouth - yes! This will have some (small) effect on the company, because it will change their bottom line. But they're still not listening to what you say. They're just looking at numbers. When they want to interpret those numbers, they have their own methods (which have nothing to do with internet forums) for determining what people do or don't like or want.
Me, specifically, maybe not but they should!
In terms of individual posts it is probably lottery-like though my position has always been individuals have the right (iow, are entitled) to voice their opinion without being insulted, demeaned or brow-beaten that what they say is worthless or futile. Many times in life one may not be able to quantify what effects their words may have only to find out it did have an affect and influence.
You say the effect is small. Maybe. Maybe not. Look at the box-office for ST: Nemesis or ST: Beyond or SW: Solo. If I pay $15 for a ticket and then cause one person, who otherwise would, not to then I've cancelled my contribution. If that friend was a family person (spouse and a child) then that's roughly -$25 I've cost them ($15-$15-$15-10 (child's ticket)). If my opinion is reflective of a sizable portion of the box-office then my displeasure is felt at the highest level. It's a grass-roots sort of thing.
Trek had a reasonably high budget for the time, but it was a budget that was woefully inadequate for the stories being told. Unlike all the other contemporary shows with similar budgets, Trek moved around from episode to episode, constantly needing new sets, costumes, props often in wildly different styles. It was as cheap as it could possibly get away with.
That is a bit disingenuous in my opinion as that is a complaint that every show (past, present and future) could reasonably make - especially one-hour dramatic. Again, as I've previously made the case for, Hollywood is a business of minimums. Anyway, glad you're seeing it my way now.
