News Star Trek: Discovery Is Most Popular Streaming Show in the US, UK According to Report

[lab rat]

So, has anyone bothered to investigate what "Parrot Analytics" really is and what their creds are, or is everyone just too excited by the clickbait that confirms their biases?

Investigate What?

They Count Web Hits. They Make Reports And They Sell Said Reports TO MAKE MONEY.

They count web mentions, for a property like Star Trek their system falls apart because of a built in 50 year old fan base. When New Show 1, New Show 2, and New Trek hit the web New Trek gets a boost in media mentions due to this fan base. Nothing to investigate.

 

[fireproof78]

Too much of anything isn't a good thing.

Define "too much Trek" and I might agree. Is it Enterprise, because there are people who enjoy it, and so on and so forth.

 

[Refuge]

I've never heard of Parrot what its face. "...ratings from fans and critics, social media data, and peer-to-peer and streaming content data." Frankly I would ignore ratings from fans and critics if it's just reviews but the 'streaming content data' is solid enough. It's like pulling teeth getting actual audience number ratings, so if that is part of it then it is a decent enough reflection of its progress. I would imagine that it would be pleasing for the franchise.

 

[cultcross]

Discovery isn't even in the top ten last week according to the latest report.

https://www.mediaplaynews.com/luke-...gital-originals-top-10-parrot-analytics-says/

Which would make perfect sense, really. Its first session has been complete for some time and there is limited buzz about season 2. The Trek news is mostly about the potential for a Patrick Stewart return. I wouldn't expect DSC to be getting much in the way of 'demand expressions' this week - it's only the hardcore fans still talking about it. What will be interesting is whether their metric shows similar interest once season 2 starts.

Define "too much Trek" and I might agree. Is it Enterprise, because there are people who enjoy it, and so on and so forth.

I don't think "franchise fatigue" is as much of a thing in the streaming era of binge watching, consuming content fast and on multiple platforms. Certainly the MCU is showing little sign of it. If the same creators are asked to do yet another show about the same thing and not take any risks or change anything, sure, it might get fatigued again. But pure volume of Trek alone won't do that.

 

[Mudd]

They count web mentions, for a property like Star Trek their system falls apart because of a built in 50 year old fan base.

This is the relevant portion of your post.

Parrot is a startup trying to establish credibility with a formula based on a premise of no demonstrated accuracy or relevance and that does not determine viewership, in a rapidly growing industry where the major players - Netflix, Amazon etc - have their own internal metrics based on direct analysis of streaming and subscription data.

Understand the difference: Nielsen made their money by selling their data directly to networks and other concerned parties who paid them for it. Complete Nielsen data was not made public because, duh, that would diminish its market value. But journalists were interested in whatever was made public.

Parrot is trying to dig in the other direction - creating a market somehow out of buzz, because the streaming services don't need them right now.

There is no evidence that any business ever made a programming decision that factored in Parrot's analysis.

 

[gblews]

They count web mentions, for a property like Star Trek their system falls apart because of a built in 50 year old fan base. When New Show 1, New Show 2, and New Trek hit the web New Trek gets a boost in media mentions due to this fan base. Nothing to investigate.

I think this is balanced out by other online polls and the number of times DSC (and any future Trek shows) get down voted simply because of the name "Star Trek". Sometimes that name helps, sometimes it hurts.