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Discovery is being “overshadowed" by The Orville

Doesn't take mountains of data to come to the conclusion someone is going to be more invested after 3 episodes than just checking out a pilot.

Also, I work in TV marketing for a living. lol

Then surely you know that they don't make these decisions arbitrarily, and no matter what your personal take is on the approach, clearly it's been well-considered and well-researched.
 
Then surely you know that they don't make these decisions arbitrarily, and no matter what your personal take is on the approach, clearly it's been well-considered and well-researched.

No doubt, but I'm just going with my gut feeling on it. People need to warm up to the show. They may like the first episode but say "Well, that was a good episode, but I'm not signing up for CBS All Access." If you get them hooked in the story after 3 episodes, that might be better. I could be wrong, but I don't think I am.
 
Isn't that what I just said??

I mean, if a cup of coffee is more important to you than a franchise you're supposed to be a fan of...I'm not sure how to read that.

But, that's a choice everyone needs to make. For me, it's really frigging simple. Even if I'm only lukewarm about what I've seen...I'm a Star Trek fan. I ain't going to sit back and dig my heels in while a new show airs. That's about as self-defeating an approach as I can think of. I'd much rather believe that the show has the possibility of being really good and entertaining. In my mind, the RISK would be in NOT watching it and that it develops into something special. There's absolutely no risk whatsoever in my signing up for AA to see the show and make that determination. Not sure how anyone could assess things differently...but again...that's a personal decision for all to make.

My suspicion is that the resistance from most people has little to do with "disinterest" or "inability to spend $" and far more to do with a misplaced sense of principle over paying the $6. It's about sending the "Evil Man" a message.

If that's the case...you will not find ears that are more deaf.
I was agreeing with you about personal priorities. A cup of coffee is not more important to me than Star Trek. But the trailers for the new series look bad to me, not something I want to watch. So I don't want to spend my money on it. I certainly can afford $6 a month. I enjoy my occasional coffee, so I'll spend some money on that.
 
Look, bottom line is- I don't know how you can't at least give the first 3 episodes a try. Unless you're really just a casual fan...or someone who "only likes TNG" and aren't really a franchise fan...how can you take that risk of missing out on something that could be special?

Hell, if it blows...I'm out too. It would be foolishness to torture myself with something that is not entertaining.

But I'll be damned if I'm going to make a snap decision on that...and I'm sure as hell not going to dig my heels in to "send a message" to CBS about how evil and immoral their decision is to put it on a streaming service for $6 a month.

Give me a break...
 
No doubt, but I'm just going with my gut feeling on it. People need to warm up to the show. They may like the first episode but say "Well, that was a good episode, but I'm not signing up for CBS All Access." If you get them hooked in the story after 3 episodes, that might be better. I could be wrong, but I don't think I am.

Not sure about that--it sounds logical, but shelling out 12 bucks for two months to see 5 episodes and then cancel if not satisfied is also an option, even for a cautiously optimistic skeptic.
 
I was agreeing with you about personal priorities. A cup of coffee is not more important to me than Star Trek. But the trailers for the new series look bad to me, not something I want to watch. So I don't want to spend my money on it. I certainly can afford $6 a month. I enjoy my occasional coffee, so I'll spend some money on that.

To me, it seems somewhat risky to decide that you don't like something that you are generally a fan of because it has not been marketed to your liking.

If the actual product isn't to your liking, then you have a point. But, marketing strategies ESPECIALLY in Star Trek have been, particularly as of late, aimed at getting everyone else BUT the fans interested. They typically piss the fans off and / or at least sour them a bit.

Keep that in mind.

All that matters is the actual product.
 
CBSAA has a 7 day trial IIRC, so if you grab it say, next Monday you can watch the first 3 episodes for free.

Or grab it at the end of the season and binge it.

Yeah, but people are lazy and much more likely to just flip on their TV to CBS to check out episodes 2 and 3 than sign up for a service to check them out.
 
To me, it seems somewhat risky to decide that you don't like something that you are generally a fan of because it has not been marketed to your liking.

If the actual product isn't to your liking, then you have a point. But, marketing strategies ESPECIALLY in Star Trek have been, particularly as of late, aimed at getting everyone else BUT the fans interested. They typically piss the fans off and / or at least sour them a bit.

Keep that in mind.

All that matters is the actual product.
I'm only referring to the trailers. I have seen them and it's not blowing up my skirt. If the trailers looked good to me then I would happily pay a few dollars a month or even more. I'll watch the first episode since it will be on tv for free and see from there.
 
I have long felt The Orville not having to entice people to a new streaming platform was to its' advantage. It made the show easier to seek out, for one thing.

That said, I watched part of the pilot but wasn't invested enough to hang with it, and I skipped episode two. I wish The Orville no ill will, but it did nothing for me. All the Trek alumni involved that theoretically should make me more disposed toward liking it, haven't. Oh well.
 
https://inews.co.uk/essentials/cult...r-shadowed-seth-macfarlane-spoof-the-orville/

Interesting article that suggests that Discovery is being overshadowed by Seth Macfarlane’s new ST spoof The Orville.

The article goes on to state that the “buzz of Star Trek: Discovery has been relatively muted" and that the new series is “in danger of being overshadowed” by the highly rated (11.3 million viewers for it’s debut, which was Fox’s highest rated launch in two years) Orville.

"Concerns were raised further when CBS announced the show wouldn’t be on network television. Instead, it will be available on their subscription-based CBS All Access service in the US, and Netflix in the rest of the world. Some feel this is ‘side-lining’ such a classic franchise as Star Trek."

I think the author is onto something here. It was a bad move to present a new Star Trek series on such a limited platform. I don’t know anyone who is excited about this new show, nor do I know anyone who plans on paying for CBS All Access...This could be an amazing series, but what good is it if nobody watches it after it’s debut on broadcast tv?
Yeah, no. If not for said platform they may not have pulled the trigger to do the series in the first place.

Their thought process wasn't:
"Hey it's time for a new Star Trek series...,"

It was:
CBS Suit #1: "Hey we have this streaming platform we want to get people interested in subscribing to...any ideas?"

CBS Suit #1: "Hey, most Star Trek fans are tech savvy and on the internet...we could do a new Star Trek series for the Streaming service; and hell, maybe we could market it to TV stations internationally or put it on Netflix outside of the U.S. -- and hey maybe we can get Netflix to put up some of the Production costs too..."
 
I have long felt The Orville not having to entice people to a new streaming platform was to its' advantage. It made the show easier to seek out, for one thing.

That said, I watched part of the pilot but wasn't invested enough to hang with it, and I skipped episode two. I wish The Orville no ill will, but it did nothing for me. All the Trek alumni involved that theoretically should make me more disposed toward liking it, haven't. Oh well.

Of course being broadcast on television is an advantage, but the shows exist for different reasons and based on different business decisions. The point of these streaming services producing or buying content is to get people to their services. And the more recognizable the brand, they more they are willing to spend. To a certain extent, CBS only cares how many people subscribe to CAA and that Netflix continues to pay a hefty licensing fee to international distribution.

It's why Netflix, when it started getting into original content, went after Arrested Development, and more recently paid the licensing fees for the Marvel shows, Fuller House, etc. Netflix and other services go after big name actors and directors, when possible as well.
 
I don’t know anyone who is excited about this new show, nor do I know anyone who plans on paying for CBS All Access...
Hi. Nice to meet you. Now you know both. ;)
I think it's a mistake to only air one episode on CBS. Can you hook someone on a show with just one episode? Eh, not really. But if you show the first 3 episodes on TV, then people might be hooked by then and sign up for CBS All Access.
I already started my subscription in preparation for the premiere. But that said, this sounds like a *reasonable* critique of CBS's strategy.

You must be new here. :D
If that's the case...you will not find ears that are more deaf.
How can you be deaf with ears like that?!
 
I'm outside of the US, so I will be watching on Netflix, but I have to say, with CBSAA offering shows like The Twilight Zone, Mission: Impossible, Perry Mason, Frasier, Cheers plus all Star Trek series (including a completely new one) it wouldn't be a hard decision to me.
 
Discovery's release method had been part of the plan since day one, built into the fabric of its business model. Its not a surprise to CBS that is going on their upstart streaming service, that was the whole point. Along with the Good Fight, they're aiming to use franchises with proven audiences to drive subscriptions. Now, whether or not I think there is room in the market for small streaming services is a different matter. I personally think CBS would have been better going all in in a deal with Netflix to stream their content. But that's not what they've done. Discovery isn't competing on Netflix (in the US) nor in the broadcast market.
 
I can't blame CBS for doing All Access at all. I personally don't like CBS All Access, but they really have no choice at this point. Network broadcast television is dying a fast death. CBS, ABC, NBC, FOX, etc are all going to have to figure out how to transition their business model to streaming. They're finished otherwise. CBS is either successful with All Access, or they will go extinct eventually. They're just trying to get out ahead of the curve, and I don't blame them.
 
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