However wrong-minded it is to try and build a movie franchise instead of making sure your movie is good, it's a bummer that they have muffed it.
That's the thing -- in the advance interviews, the producers were saying all the right things about how they
weren't putting the franchise above the individual movie, that they were focusing on making this movie work well and letting the rest develop organically. Maybe that was just talk, or maybe the studio pressured them to put in more universe-setup stuff than they wanted.
As mentioned in the above video, hiring Kurtzman was step #1 down the wrong road. Why hire someone who had literally shown how ill-equipped they are to build an instant franchise out of one flick?
What are you talking about? Kurtzman's only ever directed one previous feature film, a romantic comedy called
People Like Us with Chris Pine. If anything, the problem is his
lack of a record in that role, one way or the other.
Oh, wait, you're probably referring to
The Amazing Spider-Man 2 and the way it tried to tack on shared-universe elements. Even so, he wasn't the director of that film either; he was one of the writers and executive producers, and in feature films, executive producer
is a lower-tier role than producer, the inverse of the way it is in television. So the ultimate responsibility there did not lie with him; he and his collaborator Roberto Orci were just following the marching orders of Sony, the producers, and the director. If anything, his previous experience with the pitfalls of trying to tack shared-universe elements onto a solo-hero series after the fact should've been a good thing here, because he'd know what mistakes to avoid and would have more incentive to get it right when developing a shared-universe plan from the ground up.
Kurtzman has actually proven himself to be pretty successful as a producer of television franchises, including
Sleepy Hollow, Hawaii Five-O, and
Scorpion, and has produced or executive-produced a dozen different feature films prior to this one. (
IMDb filmography) And one film that he's produced,
Now You See Me, actually has resulted in a successful franchise; a sequel came out last year and a third film has reportedly been commissioned. So Hollywood is not going to damn him for a single film that wasn't even his responsibility.