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Why didn't Beyond do better at the Box Office?

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http://www.boxofficemojo.com/daily/chart/

Check those numbers again. BOM had STB at 4th just a tiny bit below Secret Life of Pets.

Granted there is only $47,535 dollars between Pets and Beyond but 4th place is 4th place. Beyond has been in 2nd place since Saturday and given Tuesday's discounted ticket prices and the fact that Beyond is playing at more theaters than Bad Moms and Pets, its dropping two spots is a very worrying sign about it legs for this coming weekend when Suicide Squad comes out and Beyond's theater count is scheduled to drop as well.
 
One thing he doesn't mention is all the tax breaks Paramount received for STBeyond filming in Canada and Dubai; or that the production cost was shared between the new Chinese partnership. That could also play a big role with regard to the bottom line, and to whether they do go ahead with a 4th kelvin Timeline film. Personally, I do think they still will, but time will tell.

The original quoted budget for STB was over $200 million. It sounds like the reshoots bloated the budget beyond the original target and only the local rebates brought it down to even the $185m level.

The Chinese partnerships aren't Chinese companies just "giving" Star Trek money. They are likely distributing the film and keeping a percentage of the additional revenue since it would be considered a Chinese production. There are actual joint productions where I believe they put forth an actual contribution to a film's budget and then keep ALL of the Chinese box office. But as the last big market left, that might be even worse for Paramount. STB could explode in China and Paramount would see none of it, only the original investment from the partnership (probably like $15-20 million).

I think it's called an investment but that's to give the movie a claim as a Chinese production for better box office percentages and avoid the Chinese film quota but it's mainly a distribution rights deal.

Either way, trying to convince yourself that there is a bunch of hidden money floating around here and there which means STB can do poorly at the box office and still get a sequel is just wishful thinking. Just sit back and watch the numbers through September and see how the movie does. It might still increase its numbers in Asia and Latin America.
 
Pets is a below average kids flick. It won't have legs

You are kidding right? It just crossed $300 million in 26 days and looks to have another $40-60m in the tank. The movie's holds have been amazing. It has a legitimate shot of becoming the number 1 original animated movie of all time. And all that on a $75 million budget.

I wish STB had those crappy legs.
 
You are kidding right? It just crossed $300 million in 26 days and looks to have another $40-60m in the tank. The movie's holds have been amazing. It has a legitimate shot of becoming the number 1 original animated movie of all time. And all that on a $75 million budget.

I wish STB had those crappy legs.
I stand corrected. That's a shame. The movie really is nothing special.
 
Well, I just got back from the theater and I'm not surprised Beyond is faltering. Counting me & Mrs.Q2, there was 4 people in the audience for a 6:35pm showing. Not a good sign.

Q2
 
Ambiance? When I stand in the middle of my local Cineplex I could be in Buffalo, Omaha, Louisville, or Provo for all I know. Ambiance? ;)

Me? I go because it's still the biggest screen around. That and for the Raisinets.

Personally, I like the experience of going to a movie. The smell of popcorn, the previews, the cheesy commercials about the concession stands and keeping your cellphone off. The horrible uniforms the employees have to wear. The posters of previous hits and new ones, side-by-side (the last one I really liked was the "Force Awakens" star field, it was so nostalgic) Experiencing a movie in its full glory--on a large screen, digital sound, comfy chairs.

I had a good conversation with a passionate employee last December. He was working his way through school, hoping to be a filmmaker. I had recently lost my job, because they shuttered their doors, and needed a night out, and this conversation before the 11:00 PM showing of "The Force Awakens," touched on his film school, his memories of Star Wars films, and his favorite films. It was that, or "Sisters," and I chose to see the new Star Wars film, even though I was adamant I wouldn't see it. I just needed a night away from my apartment, and I knew the money would stop coming in soon, so it was now or never. Anyway, I had an experience. It was great, and it got me away from my troubles for a night. I was aware of the history of people doing such things during the Great Depression. I have done a double-feature there, as well. I saw "Contagion" and "Moneyball" on the same day, again, aware of the history. That was an experience, as well. They aren't all good stories. I asked for a recommendation one day, and they told me to go see the new "Hulk" movie, about 8 years ago. I walked out in the middle of it. There was some movie about bootlegging in the 1920s that I couldn't stand, don't remember the name of it, walked out of that one as well.

I've seen "The Words," "Star Trek 2009" through "Beyond" there, one of the "Harry Potter" movies, "Man of Steel," "The Adjustment Bureau," "Contagion," "Moneyball," "The Dark Knight Rises," "X-Men Apocalypse," All the "Star Trek" nights (Seasons 1-3 of TNG's Blu-Ray Release), "Wolverine." It's not a great theater--they show mostly what's going to make them a lot of money because it's a small-town and they don't get a lot of customers. But it's great that, without a car, I can walk downtown, and see a movie, if it's in wide-release. I used to love going to Starbucks before or after, for a New York Times and a Frappacino. Now, I have to settle for going to a restaurant. Oh, well.

I'd rather go to the local mall--which has more pictures and screens, so they show more limited-release pictures. There, I have seen more substantial movies like "The King's Speech," "Anna Karenina," "Philomena," "Lincoln," and I am forgetting some that I have seen, recently. We usually go there when something isn't shown at the local theater.

That fact is, every movie is an experience. I will be 80-years-old, with an entertainment center of the gods, and still crave the bad uniforms and smell of popcorn.
 
Well, I just got back from the theater and I'm not surprised Beyond is faltering. Counting me & Mrs.Q2, there was 4 people in the audience for a 6:35pm showing. Not a good sign.

Q2
Which is weird because I went to a 3pm showing today (Wed) and it was modestly filled. Not packed, but still plenty of people.

I think this film is going to suffer the same way ST ID did. It's a fine film, better than ST ID, in my opinion, but the negative word of mouth is going to go septic and decrease interest. Couple that with competition and it's unfortunate.
 
And note that THE BFG is a Spielberg movie written by the same person wrote "E.T."

If even Spielberg is struggling this summer, the competition is obviously pretty fierce.

Cannibalizing, like I said. The competition is fierce and there's not enough room for all of them. With the exception of BFG, nearly every kids movie has made serious bank.
 
Which is weird because I went to a 3pm showing today (Wed) and it was modestly filled. Not packed, but still plenty of people.

I think this film is going to suffer the same way ST ID did. It's a fine film, better than ST ID, in my opinion, but the negative word of mouth is going to go septic and decrease interest. Couple that with competition and it's unfortunate.
Bad worth of mouth and septic? Please explain - are you talking about ID?

What about Beyond? It was awesome!
 
ST ID was the first film I can recall thinking "I want to see that" and then seeing negative review after negative review on a couple of different sites. I bought in to it, stupidly, of course, and didn't see it for about three weeks or so after release. I regret that decision because I really liked the film but couldn't afford to see it again. I've rewatched it a number of times on Netflix though :)

As for Beyond, the trailer pretty much set the tone and the discussion seems to accentuate the negative rather than a lot of the impressive work that Beyond is.
 
I've seen STB three times, and none of these sessions were packed. Maybe a dozen or so people in the theatre, tops. Granted, all of these were daytime sessions, during the week. Wonder if it would be any different on the weekend ?
 
Bad word of mouth? Perhaps for the first trailer, but people who actually went are pretty positive about this movie.

Could it be Star Trek will never be that big tentpole franchise the studio wants it to be or should the studio throw even more money at it to make it a global success like Star Wars?
 
Bad word of mouth? Perhaps for the first trailer, but people who actually went are pretty positive about this movie.

Could it be Star Trek will never be that big tentpole franchise the studio wants it to be or should the studio throw even more money at it to make it a global success like Star Wars?

I still believe it could and should be (ok not Star wars level) but 500-700million WW. Star Trek is incredibly famous, and has a back catalogue of pop culture reference a lot of franchises can only dream of. I really expected STB to perform better than this. A lack of joined up thinking between the films (to big a gap between the first 2, merchandise, animated series to draw younger next generation of fans) and poor marketing is what's cost them here, as the product is actually very good indeed. As BillJ said in another thread, it is a tough nut to crack.
 
there seems to be a ceiling to Star Trek. I don't think a Trek film will ever make more than 500 million. Maybe it really is just a niche franchise. I know as many people who are uninterested in this movie, as are excited about it. And yet these people will plonk down their money for any Star Wars product that comes out.
 
If ST09 had been released today and had STID's international numbers (hypothetical I know) it would have done over 530million WW.
 
But we have Beyond that is released today and it doesn't even come near Star Trek 2009's US numbers or Into Darkness's international figures... Star Trek (2009) had a lot more hype. It was fresh, new, it had Nimoy... Hopefully it's not necessary for Star Trek to go away each time for seven or more years to make a successful comeback.
 
Hopefully this iteration of Trek will get at least one more chance. Like how we got TUC after Final Frontier financially underperformed. One last movie.
 
But we have Beyond that is released today and it doesn't even come near Star Trek 2009's US numbers or Into Darkness's international figures... Star Trek (2009) had a lot more hype. It was fresh, new, it had Nimoy... Hopefully it's not necessary for Star Trek to go away each time for seven or more years to make a successful comeback.


That's my point though, where was the hype, the anticipation, the 50th Anniversary? All we got was a crap teaser and total silence for nearly 6 months. It wasn't good enough. I think the rush to get that clearly rushed teaser in front of the Force Awakens crowd is what's done the damage here.
 
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