I'm going to drop the elephant into the room. Star Trek is stigmatised by some people. It's classed as geeky but not necessarily cool-geeky. Its cool to like films based on comics, its cool to like Star Wars. You cannot go to a supermarket without seeing Marvel or Star Wars themed items for sale everywhere. I recently went into a massive shop in the UK that specialised in sci-fi and comic memorabilia. I was hard pushed to see any Star Trek related items for sale. Its the 50th anniversary; I was gobsmacked. Its like it's almost a non-event. Lets face it, Trek is a niche product. I enjoyed Star Trek Beyond. I'll be going to my third showing. I don't blame the film. I just blame the fact there are lots of people that aren't interested in Star Trek. LLAP.
Exactly. I cringe when people say "it's cool to be a nerd in 2016!". No it's not, unless owning a Marvel snapback and spending one Friday night out of all the Fridays of the year watching the new
Star Wars movie means you're a "SUPER AWESOME GEEK NERD!!!".
I'm walking on eggshells typing this out as I know how many passionate Kelvin era fans there are on here, but IMO, it's why turning
Star Trek into large-budget big screen blockbuster extravaganzas that clash with a large part of your core audience is ultimately not going to produce the results you want them to.
Star Trek is just not that kind of franchise. I liked
Beyond, was fairly happy with '09, but they're not the shows, they're not the TOS films (no matter how schlocky and bad some of those got, I love them all).
If you stopped 100 strangers walking on the street and mentioned
Star Trek to them, most people's gut instinct would be "ewwww".
Star Wars appeals to everyone,
Star Trek doesn't. It's a niche product ran by people who don't want to target their product towards a niche audience. We're never going to get another
Star Trek: The Motion Picture produced by today's Paramount in today's Hollywood, it's now all about big money, big action and big returns, yet
Star Trek just doesn't really fit that image.
We'll see how everyone feels when
Discovery premieres. Either we're all just afraid of change, or maybe Paramount is doing something wrong.