A perhaps doubly ironic use of Disney IP to illustrate an Axanar blog post about crowdfunding.
Alec Peters in today's
Axanar blog:
« Simply from a business perspective, Star Trek Continues made a very poor decision … two, in fact. Vic decided to switch from Kickstarter to Indiegogo and he set their goal too high. »
Of course, this elides the fact that Axanar switched from Kickstarter to Indiegogo, too, and didn't raise enough in its initial 30-day campaign to fully fund it film either.
Or, that even six months after beginning its Indiegogo effort, it still fell far shy of the amount it needed to make the film (see graph below).
Peters again:
« You could make the argument that we should have stayed on Kickstarter—since we did make less on our third campaign than we did on our second. But Indiegogo just made a compelling case for us. ... [Continues knows it's] not going to bring to bear all the marketing efforts that Axanar brought to bear, so why are you asking for 65% more than you made in your last Kickstarter? There’s no evidence that you can make more money on Indiegogo than you did on Kickstarter. »
While that's true, the advantage Indiegogo offers over Kickstarter is that you get to keep everything you raise, even if you fall short of your goal. That's a big incentive, both to move to Indiegogo and to set a higher goal.
Read the entire Axanar blog post »