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CBS Les Moonves on CNBC

bonesmccoy2014

bonesmccoy2014

Lieutenant
Red Shirt
CBS CEO and Chairman Les Moonves appeared this morning on CNBC Squawk Box. He was interviewed by David Faber and Carlos Quintinilla regarding the reported performance of CBS in the first quarter of 2016.

The interview included comments that the new Star Trek TV show was the going on All Access only.
CBS believes that CBSN has 20% more millenials viewing than older generations. Therefore, the new CBS All Access fits the profile of what these younger viewers are interested in seeing.

CNBC does not yet have the Moonves interview up on their page. When it appears, I will reupdate this thread with the reference.
 
It'll be interesting to see if his thinking pans out or if the majority of Trek fans wont be willing to pay.
Though adding another pay service to my budget isn't going to happen (Netflix is the only one I can afford, along with paying for Internet service to begin with), I just hope there are enough folks out there who will, to keep the show going.
 
It's only going to be on CBS All Access in the United States. Elsewhere, it'll be syndicated to individual TV markets like previous Trek shows were.
 
It won't take the show long to get international pickups - they'd prefer that to avoid bootlegging
 
DaveyNY said:
It'll be interesting to see if his thinking pans out or if the majority of Trek fans wont be willing to pay.
Click to expand...
Oh we will pay, at least for the first season. I sense there's a lot of fans who are like the Batman v Superman lot; who will bend over backwards to see the shiny lights on their HD monitors no matter how wrong and insulting the material is... no matter how terrible it is... it's Star Trek. Like a peer of mine once said to me when he going to see "Days of Future Past." "Heck, I have to pay in order to see how bad it is???"
 
STEPhon IT said:
Oh we will pay, at least for the first season. I sense there's a lot of fans who are like the Batman v Superman lot...
Click to expand...

I don't even particularly like that movie, but I know I'm not going to be impressed with where this is going.

... who will bend over backwards to see the shiny lights on their HD monitors no matter how wrong and insulting the material is... no matter how terrible it is... it's Star Trek.
Click to expand...

...yeeeahp.

STEPhon IT said:
Like a peer of mine once said to me when he going to see "Days of Future Past." "Heck, I have to pay in order to see how bad it is???"
Click to expand...

Poor dear. Fancy being expected to pay for a movie he chose to see at the cinema.
 
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DaveyNY said:
It'll be interesting to see if his thinking pans out or if the majority of Trek fans wont be willing to pay.
Click to expand...
I think the whole idea is to create new (paying) fans. That's what will sustain the franchise in the long term, as evidenced by this:
bonesmccoy2014 said:
CBS believes that CBSN has 20% more millenials viewing than older generations. Therefore, the new CBS All Access fits the profile of what these younger viewers are interested in seeing.
Click to expand...
Whether or not the new Trek is something that will appeal to potentially new fans remains to be seen, of course. But, to reference BvS above, judging by how many kids went to see it, I'm guessing the overall DC franchise will continue to remain viable for years to come - regardless of its incarnations.

It's certainly a sound strategy. And as long as I keep in mind that these films and shows are not being made specifically to service my fandom, then I often find enough about them to enjoy. Or not. Either way, it's not likely to be the end of the world - nor the franchise. ;)
 
STEPhon IT said:
Oh we will pay, at least for the first season. I sense there's a lot of fans who are like the Batman v Superman lot; who will bend over backwards to see the shiny lights on their HD monitors no matter how wrong and insulting the material is... no matter how terrible it is... it's Star Trek. Like a peer of mine once said to me when he going to see "Days of Future Past." "Heck, I have to pay in order to see how bad it is???"
Click to expand...

Buck the trend and leave new Star Trek to us drooling morons. With DVD and Blu-ray, you never have to leave the 1960's!
 
CBS hasn't made anything I like since The Dukes of Hazzard, so any way they spin it, an ongoing subscription to their catalog is out of the question. I wouldn't mind watching some Gilligan's Island and Lost in Space while I wait for new Star Trek episodes though.
-and maybe some Hee Haw.
 
Moonves was on Bloomberg also. He was discussing the performance of CBS properties. All Access is one of three digital properties that CBS is building. With Star Trek being positioned as the prime program for All Access and ratings improving for CBSN, the digital content is being consumed by younger people than the broadcast channels.

Showtime channels have other original content, but Star Trek is not going on Showtime or those other channels because Showtime has it's own content.
 
It would be interesting (to me) to know what Mr. Moonves and the statisticians have to say about the proportion and percentage of Boomers in their current Star Trek viewing audience. That is the generation of fans/viewers that saw it as it aired - in the United States.
 
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