There are people who would like to view Star Trek properties and branding as a source of family-friendly and child-friendly entertainment. I understand that you object and that your associated film makers also have previously successfully filmed and produced David Gerrold's "Blood and Fire" scripts under New Voyages.
And Star Trek has never been "family friendly" or "child friendly". How many times have we watched characters get tortured or turned into flaming human torches in the last fifty years? A LOT!