They probably had the crazy idea that people would delve into their response beyond the clickbait titles to see that this was not a widespread proposal to allow texting in all theaters, but only in a select few designated theaters (ie. ones you can avoid if you want) and possibly with some additional measures to prevent other patrons from being bothered, like partitions, balconies, or sunken areas so there's not sound and light disturbance. Clearly they understand that this is not something the average moviegoer wants happening next to or in front of them, so it would have been a specified section in a specified theater where steps would have been taken to avoid bothering others.
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But he admitted: "Today's movie-goer doesn't want somebody sitting next to them texting or having their phone on.
"What may be more likely is we take specific auditoriums and make them more texting-friendly."
Elaborating on comments on Twitter, he wrote: "If ever, we only would pursue in a way we'd be totally confident all our guests will fully enjoy movie-going experience."
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Also, though I know the focus is on Millennials, parents of young children might enjoy having the option of being able to quickly send and receive text messages to and from their sitters without having to get up and walk out of the theater, which is frankly more of a disturbance than the texting itself.