It's not very catchy so what can we call it?*

http://www.hollywoodreporter.com/news/paramount-hasbro-gi-joe-universe-848920
* yes yes the more serious answer is the Hasbro universe.

Paramount Pictures and Hasbro are embarking on a new universe of interrelated characters and stories. The studio — which is already in the process of expanding its Transformers universe after four movies based on that popular Hasbro toy line — is announcing a new deal with Hasbro on Tuesday that will see Paramount and Allspark Pictures, Hasbro’s film label, build an interconnected, cross-property onscreen universe featuring characters from five of Hasbro’s other brands: G.I. Joe, Micronauts, Visionairies, M.A.S.K. (Mobile Armored Strike Kommand) and ROM.
http://www.hollywoodreporter.com/news/paramount-hasbro-gi-joe-universe-848920
* yes yes the more serious answer is the Hasbro universe.