Pardon the language, but this entire scenario is horse-shit. It's neither necessary or fair to the people who worked on the TASM films, particularly Garfield.
Well, I think the way they treated Raimi in 3 was unfair. The reason they have Garfield at all is because Sony wants to make a Spidey movie so they can KEEP the movie rights...not because they care about the actors or production staff -- OR the fans.
This reeks of Marvel Studious just wanting to have their way and gaining all the rights to their characters back. Honestly, a quick Spider-Man cameo in Capt America vs Ironman is all they are going to use him for in 2016? Then Spidey will play a role in Avengers 3 Parts 1 and 2; alongside IM, Hulk, Thor, Capt America, Black Widow, Hawkeye, Black Panther, Captain Marvel, Scarlet Witch, Quicksilver, Ant-Man, Dr. Strange and the GOTG cast. Right....
I bet Marvel just wants the rights back and then plans to shelve the series. Given Marvel's current line-up of films, they're booked till 2020. Any new Spider-Man film would have to be scheduled after that date. But by then the big shared universe craze at Marvel will be over. Best for Sony to keep the right and move forward with Sinister 6 and TASM 3.
Post 2020 would have been a fine time for a Raimi reboot...where THAT have made more sense (a 10-15 yeargap) than the Garfield reboot, happening just a COUPLE of years after the last trilogy released its movie.
If I were Sony, and I say this with no idea of the legalities and copyrights and whatnot that are involved, I'd insist Garfield stay on as Spidey, simply to boost sales of the ASM films on home media.
Personally, I very much enjoyed ASM 2, and think it sucks that there won't be a threequel. That a film can make $700million and still be a franchise-killer absolutely boggles the mind.
Even though it makes a lot of money...did the marketing budget soak up a lot of that. Also, will people be THAT excited to see more? ASM2 will be like the opposite of Avengers...where it blew people's expectations, and have them geared up to see sequel in droves..possibly making more than the original. And what Avengers (and the Phase 1 & 2) movies have done is get people MORE excited to buy & watch Avengers (and character) related stuff.
Is ASM driving more people to buy more Spider Man stuff? I would think way less than the previous trilogy.
The trajectory for ASM is going to the point that the money to make a "quality" film and market it as such won't make it "worth" making a profit. Crazy...but that's how Sony has messed it up.