I think I see part of what you are saying.
Let's see if this is it.
Movies and tv shows are similar but really two distinct things, artforms if you like. A tv show is primarily episodic in nature and more is usually expected. A movie is, or was, a single distinct thing in itself and meant to be self contained. This was erroded many years ago with "sequels" and even more with "prequels" but still each individual movie was to be a story itself, ideally. MCU has shown up and pretty much shattered any differences between tv and movies because their movies are episodic in nature, their shows are cinematic, especially considering the Daredevil 13 hour movie/tv show on Netflix coming up.
Novels even have changed, too. A book used to stand on it's own, now we get trilogies all the time or series with no ending.
Being episodic and continuing indefinitely, there will be more, and the assembly line aspect of that can make it seem more like just another thing in a line of things instead of a distinct entity in itself.
Yes. Yes that's very close to what I'm getting at.
(small off topic tangent) Couple that with aspects that are more difficult to articulate (like the fact that Rocket might be my favorite character in the film, and his animation is very good, yet, still so kind of animated.. watching his movements reminded me of watching Dexter Jettster... good, but somehow, not quite as
truly alive to me as, say Gollum, or even the puppet Yoda from Empire. I wish I could describe it, but while liking this character, he never quite feels real. I guess there are no moments in the film that work for him the way a simple gesture - Gollum grabbing Frodo's cloak and we not only see that interaction but feel the desperate emotion that comes from it as we see the cloak itself seeming to wrinkle in his grasp - that make him come
alive. Or that simple moment that makes so much difference in the first Transformers to make those giant robots inhabit a real place by having Megatron turn his head to look at the approaching Blackhawks.. that small detail really helps put him in that world.. and I don't think that either Jettster or Rocket really have that despite being well-animated)
But I'm rambling. I think your point is touching on exactly how I feel. I was born just before the dawn of the movie blockbusters, which began as ideas from the minds of filmmakers whose delicate visions were hardly understood by the studios and somehow these guys like Spielberg, Lucas and Zemeckis and a few others, made them work, and then I've seen things change, fist with sequels, then with sequels and prequels and then with spin-offs (all the while TV was finally becoming something more substantial than it was in the 80's) and now the idea of shared universe, a stories that, as long as it's profitable, will never have an endpoint. Sure the same thing happened with Star Trek, but that, like Star Wars - at least to me- had so many aspects to it, and even that began to wear thin (it just took longer). While some could argue that superhero films could be as expansive as wh9ole galaxies filled with aliens and cultures,
part of me feels that all the basic elements of whether a man should put on a suit and fight crime - all the variants of
that - have bee done, and so while Marvel is trying to expand from that into some otehr things, I feel the sense that assembly line machine - run by producers and studio heads who know they have a cash cow of sorts and rightly want to exploit it while they can - have taken over the spotlight from the idea that the filmmakers themselves have established the vision.
Part of me doesn't mind, I mean I've seen the entire cycle. But it never happened before where I could look at summers and Christmas blockbusters seven or eight years in the future (maybe the closest we got was knowing a year or two out what was to come) and now that I am looking into the future, all I see is Marvel continuing with this treadmill-like machine for a lot of a third tier characters who will no doubt become much bigger, and DC starting to create it's own treadmill movie making machine for it's comic book universe, and Sony with plans at least to do that (assuming the company itself can survive), a host of Avatar sequels, Even Star Wars adapting this treadmill machine philosophy (I am hopeful it will work to its favor with Kathleen Kennedy at the helm and some new ideas) as well as the decline of the star-driven action picture or even the good intelligent science fiction action picture.
It feels like I am doing nothing but shaking my head.
Creativity has become a relative term. Each of these franchises and shared universes can do something creative within their own respective worlds, but is there still creativity
in blockbuster film-making? Will it be more rare for studios to top take chances on unknown properties when the safest thing to do is to follow what Marvel is doing? It doesn't help that CGI has made anything possible (I wonder if it slowly sucking away the true sense of innovation that filmmakers had to utilize to make the early blockbusters come to live both
before the era of CGI
and when CGI began but still had to be used sparingly)
I rambled a little bit. I do enjoy watching Marvel films. I have some real criticisms of the Winter Soldier, but the Nick Fury chase scene was just
frickin' awesome (I even liked how his vehicle was pretty much like Jarvis, and we only learn that bit by bit) and I thought, that's how you build as scene that uses some comic book-y elements.. because it also had
teeth! but I'm worried about long term "climate" of blockbusters films. Maybe it will all work out. I hope it does.